What are amazon posts and how can they help my brand on amazon
Social media platforms like Instagram, Facebook, and now even TikTok have changed the way how brands connect with their customers. They provide a unique space for storytelling – from allowing brands to share their journey to showing customers the different ways their products can be used. This has created a sense of community that traditional marketing simply cannot match. Seeing how important this digital marketing strategy was and still is, Amazon introduced its own version of it called Amazon Posts.
With Amazon Posts, you can introduce customers to your other products they might not know you’re selling. You can also share more about your brand, which isn’t possible in product descriptions, A+ content, or your brand store. But can this feature actually help your brand? Keep reading to find out.
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What Are Amazon Posts?
Amazon Posts are a unique feature offered by Amazon, and they’re a bit like your brand’s own social media feed within the platform. They allow you to include a mix of appealing lifestyle images, engaging brand stories, brief captions, and clickable tags. When shoppers click on these tags, they are instantly directed to your product listing, making it easier for them to explore and purchase your offerings.
These typically appear in four locations:
– Product detail pages
– Related product feeds
– Category feed
– Brand feeds
What Are the Basic Components of an Amazon Post?
Amazon Posts allow you to include several components in your post. This includes:
Profile Banner: This is where your brand name and logo are displayed.
Custom Image: A unique image that represents your product or message.
“Show Product” Icon: When clicked, it reveals additional product information such as reviews, ratings, and price.
Caption: A brief description or message accompanying your post.
Category Tags: Each Amazon Post includes category tags that are automatically assigned, making it easier for users to discover you.
Are You Eligible to Use Amazon Posts?
To qualify for Amazon Posts, you need to meet certain criteria:
– You need to be registered with Amazon’s Brand Registry.
– You must be a registered seller within the United States.
– You need to have a brand store.
Note: Once you fulfill the above requirement, you’re allowed to use the feature for free.
Why Use Amazon Posts?
Amazon Posts offers several compelling benefits to strengthen your presence on the platform. Let’s explore some of the key advantages:
1) Improves Brand Visibility
When you post about your products, these don’t just appear on your product detail page but also pop up in related category feeds. This means more potential customers can see them. Given the vast number of sellers (9.5 million) and products (12 million) on the platform, any additional exposure can significantly help you out.
For example, let’s say you’re selling eco-friendly water bottles. You post about your latest reusable bottle design. In addition to appearing on your own page, this post will also appear in the eco-friendly or outdoor activities feed through some related captions you may use like “sustainable products”, “reusable products” etc. This way, people looking for hiking gear or sustainable living tips might stumble upon your post, even if they weren’t specifically looking for water bottles.
2) Improves Product Discovery
As of right now, Amazon posts are only visible on the mobile app. That’s a whopping 150 million users who use their phones to shop. When these users browse through related products or explore specific categories, your posts with engaging lifestyle imagery can capture their attention. This can make them want to learn more about your brand and how to use your products in their daily life. The best part is, that there’s no limit to the number of posts you can create on Amazon. So, you’ll have plenty of opportunities to show off your products and ultimately increase sales.
3) Increases Customer Engagement
Amazon Posts lets you engage directly with customers in a more interactive way. By creating compelling content, you can inspire conversations, answer frequent queries on your posts, build meaningful connections, and create a “buzz” for your products. If customers like what they see from you, they can “follow” your brand just like any other social media platform so they’re always updated on what’s new and stay in the loop. This type of engagement and connection is just not possible with regular PPC ads, your listings, or A+ content.
4) It’s Free of Charge
Unlike sponsored products, Amazon posts are free of charge. All you have to do is meet the eligibility requirements. Creating the posts also doesn’t take a lot of time and you don’t have to hire an additional person to do it for you. You can just repurpose the same content you’ve been using on your other social media channels. This can save you a lot of time and money.
How to Create Posts That Drive Results
To maximize the impact of your Amazon Posts, consider the following best practices:
1) Post Consistently
Consistency is key when it comes to Amazon Posts. The more you post, the more people will see your posts and the more attention your brand and, in turn, products receive. If you just post 5 times and then stop altogether, the posts are not going to give you any results. According to research, brands that post more are often pushed on more feeds by Amazon. Try to post at least 3-5 times a week if you want to see good results.
2) Post About Different Topics
When using Amazon Posts to build an audience for your products, it’s important to keep things varied. You don’t want every post to be the same. Keep each post short and to the point, but offer new or extra information that’s not available on your product detail page. Also, don’t forget to include relevant keywords in your posts. Start by asking yourself some questions:
– Who uses this product?
– Are there different ways to use it?
– Which features do buyers love most?
– Has anyone used it in a unique way?
– Do customers know about my brand story?
– Can I tie in any current trends or holidays with my post?
3) Include an Attention-Grabbing Headline
Amazon Posts lets you include up to 2200 characters, but only the first two lines show up by default. Think of these first lines as your headline. They should catch the reader’s attention and make them want to read more.
4) Tag Related Products
Since your Amazon Posts link to your product listing, tag complementary products or products that are part of the same collection. It’s important that each product you tag is shown in the picture or is related to the product in the picture. This way, shoppers won’t be confused about why it’s tagged. Amazon suggests tagging three to five products. Brands that do this usually see a 37% increase in clicks compared to brands that only tag one or two products.
5) Use High-Quality Visuals
The image grabs the most attention in your post and gives you a chance to make your content unique. Use high-resolution images (640×720 Pixels or bigger) that showcase your products in their best light. Experiment with lifestyle photography, infographics, and other visually compelling formats to make your posts stand out. Avoid adding any overlay text or images that look fake or unrealistic. Also, since most posts are viewed on mobile devices, use a mobile-friendly design.
What Not to Include in Amazon Posts?
While creating your Amazon Posts, avoid including:
– Avoid adding any form of contact information to your brand’s feed. This includes email addresses, phone numbers, QR codes, or any other direct contact methods.
– Directly asking your audience to like, comment, or share your content. Amazon wants interactions to be organic and genuine.
– Using language that pressures customers into making a purchase like “last chance,” “click here,” or “don’t miss out” etc
– Awards, accolades, or claims from studies that are older than 18 months old.
How to Measure Success and Analyzing Performance?
To check the success of your Amazon Posts, you’ll need to review your performance metrics such as reach, follow clicks, product clicks, viewable impressions, and engagement rates on https://posts.amazon.com/. Analyze these metrics regularly and make data-driven adjustments to optimize your posts for better results.
How to Create Amazon Posts
Here’s a step-by-step guide on how to create Amazon Posts:
Step 1: Go to Amazon Posts
Go to posts.amazon.com and sign in using your advertising console or existing Amazon account credentials. After logging in, click on the “Get Started” button.
Step 2: Create Your First Post
Click on “Create Post” and choose the product you want to promote. Keep in mind, the product must be one you sell and for which you are the brand owner.
Step 3: Upload the Brand Logo
Next, you’ll need to upload your brand’s logo, which will serve as your profile picture on Amazon Posts. This logo appears as a thumbnail next to your brand’s name. Once you’ve uploaded the logo, select “Submit and Continue” to move to the next step.
Step 4: Create the Post
Lastly, create a captive ting post featuring lifestyle images, captions, and ASINs for the products in your line. By including these elements, you can ensure that Amazon assigns appropriate category tags to your post, enhancing its visibility.
FAQS
Can I use Amazon Posts for all my products?
Yes, Amazon Posts can be used for all eligible products within your catalog.
How often should I post on Amazon Posts?
It is recommended to maintain a consistent posting schedule. Aim to post at least 3-5 times a week on your brand feed.
Are Amazon Posts available in all countries?
At present, Amazon Posts are accessible exclusively in certain countries, provided they are affiliated with the Amazon Brand Registry Program. Check with Amazon’s guidelines to see if your target market supports this feature.
Can I schedule posts in advance?
As of now, Amazon Posts do not offer the ability to schedule posts in advance. However, you can plan your content and be ready to publish it at regular intervals.
Are there any specific content guidelines for Amazon Posts?
While there are no strict guidelines, it is essential to follow Amazon’s content policies. Make sure your posts comply with the platform’s rules regarding product representation, copyright, and overall content quality.
Summary
Amazon Posts can significantly benefit your brand on Amazon. By using visually appealing content, engaging with customers, and adopting best practices, you can boost brand visibility, increase product discovery, and drive sales. Embrace this powerful social media marketing feature and watch your Amazon business thrive.
Looking for expert assistance in managing your Amazon seller account? Enso Brands offers a comprehensive range of one-stop Amazon services tailored to optimize your performance and maximize your potential on the platform. Contact us today and discover how we can help your business thrive on Amazon!
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