Amazon Seller Case Studies
Easyshot Targets
Optimizing Ad Spending for Easyshot Targets
Easyshot Targets, a leading provider of high-quality shooting targets and training accessories, faced a challenge with inefficient ad spending, as it was consuming a substantial 25.8% of their sales revenue. In a strategic effort to streamline their advertising efforts, Easyshot Targets sought to reduce their Total Advertising Cost of Sales (TACOS) without compromising sales performance.
Challenges
- The brand had good listings, images, and storefront but was struggling with operational issues and profitability.
- The PPC campaigns were very poorly structured.
- Amazon fees were very high.
Actions
- We immediately restructured all PPC campaigns.
- We identified the core problem with the high FBA fees and put a full action plan in place to reduce them drastically
Results
Within 6 months Enso transformed this brand and took it from an average net loss of 14.8% to a profitable brand by improving the following key areas:
16%
Reduction of TACOS from 25.8% to 16% with no reduction in sales. We drilled down and reorganized campaigns, and keywords, and successfully managed to get the main listing ranking on the main search term for the niche
9.8%
Amazon fees were sky-high (over 55% in total), and Enso Brands implemented two improvements that reduced fees by 9.8%:
Acupoint
Accelerating Growth and Profitability for AcupointUSA
Acupoint is a dynamic e-commerce brand that specializes in wellness products and alternative health solutions. Notably, the company’s revenue is predominantly fueled by one main ASIN, reflecting its high market demand and popularity among customers. However, the brand faces a challenge of overspending on Pay-Per-Click (PPC) advertising, resulting in a relatively high PPC to Organic ratio, which warrants optimization efforts. With a focus on growth, AcupointUSA seeks clarity on the most effective growth initiatives to diversify its revenue streams and expand its market presence, thereby solidifying its position as a leading player in the wellness industry.
Challenges
- One main ASIN driving most of the revenue.
- Overspending on PPC (high PPC/Organic ratio).
- Unclear what the best growth initiatives for the brand were.
Actions
- We Updating images & Improved A+ content.
- We restructuring and refocusing ad campaigns,
- Launched brand in the UK marketplace leading to over 100% YoY growth.
- Launched new variations of the main ASIN.
Results
Total sales for the 12-month period post Enso Brands’ management increased by 24% and profit margins increased by 60% compared to the same period pre-management. Under Enso Brands management, the brand:
14%
Reduction of TACOS from 21% to 14%.
3,000
Units Sold. Sales for the leading ASIN went from selling 1,000 units a month to 3,000 units a month over the period of a year.
Burlybands
From Zero to 700 Subscribers and 10% Monthly Sales Surge
Burlybands (burlybands.com) operates in a competitive market with a range of low-priced items, posing challenges in running profitable ad campaigns. Despite securing excellent organic positioning, the brand faced difficulties in elevating customer Lifetime Value (LTV) and achieving overall sales growth.
Challenges
- The brand has low-priced items in a competitive market. This fact makes it hard to run profitable ad campaigns. Even with great organic positioning the brand was struggling with increasing customer LTV and increasing sales all in all.
Actions
- We enrolled many of the ASINs into the Subscribe & Save program
Results
Enso Brands took this brand from zero to over 700 subscribers, thus increasing monthly sales by over 10%.
| Month | 6/21 | 9/21 | 12/21 | 3/22 | 6/22 | 9/22 | 12/22 |
| # of Subscribers | 0 | 190 | 370 | 500 | 560 | 630 | 670 |
| Quarterly Growth | – | 100% | 95% | 35% | 12% | 13% | 6% |