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Sustainability Practices for Amazon Sellers

Sustainability Practices

In today’s world, sustainability is not a fancy practice that businesses use to get more clients. In fact, it is essential to maintain ethical business operations, save the planet, and be a responsible brand. 


In this article, we will explore everything regarding sustainability and its benefits, including the sustainability practices you can implement as an Amazon Seller. So, if you are ready, let’s start! 

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What is Sustainability? 


“There must be a better way to make the things we want, a way that doesn’t spoil the sky, or the rain or the land.” – Paul McCartney 


Let’s start with the basics. 


According to the UN World Commission on Environment and Development: “sustainable development is a development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” 


So, essentially, sustainability is the practice of preserving resources by optimizing their use to ensure minimal environmental consequences. 


Examples of Sustainable Business Practices 


When it comes to business sustainability, it can take different forms. For instance, one business might switch to using solar panels or another renewable energy source for energy efficiency instead of regular petroleum. Another organization might adopt online procurement software to reduce waste production and eliminate paper-based procurement processes. 


Other examples of sustainable business practices include using eco-friendly packaging, using energy-efficient devices to reduce pollution, etc. 


Amazon’s Climate Pledge Friendly Initiative Explained 


To support sustainability practices, Amazon offers a Climate Pledge Friendly program for sellers. This program helps customers to find and shop sustainable products offered on Amazon. Essentially, it is a filter that customers can use to filter the search results and get products that qualify with the initiative. 


How to Become Part of Amazon’s Climate Pledge Friendly Program? 


If you want to become part of Amazon’s Climate Pledge Friendly program, you must first understand the requirements of the initiative. 


Amazon Climate Pledge Friendly program offers 19 different sustainability certifications, including the “Compact by Design” certification by Amazon. In order to appear in the filtered search results, you must have at least one or more of these certifications. 


Check out the list of the certifications and requirements for each of these. When you are sure that your products comply with the requirements, you can contact the selected certifier to get the certification. If you plan to receive Amazon’s “Compact by Design” sustainability certification, then after making sure that the requirements are met, then reach out to Amazon.


Embrace Sustainability


How to Embrace Sustainability as an Amazon Seller? 


It is time to take a look at the few easy practices you can implement to make your Amazon Store products more sustainable. 


Eco-friendly Packaging 


One of the ways you can make your products more sustainable on Amazon is by incorporating eco-friendly packaging. For instance, you can use recyclable materials such as kraft paper and biodegradable materials such as PLA and bagasse. 


Sustainable Sourcing 


If you are not just selling third-party products but are actually producing your own goods, then start implementing sustainable sourcing practices. 


First, evaluate your current sourcing practices by doing supply chain mapping and product life cycle analysis in terms of environmental impact. Then, conduct a quick supplier audit to identify suppliers that comply with environmental standards and requirements. You can look through supplier certifications, analyze what types of materials they use, and so on. 


After identifying suppliers that prioritize sustainable practices and comply with regulations, start prioritizing partnerships with them. Make sure to establish effective communication and share your sustainability goals with the supplier. In collaboration, you can create an actionable strategy to switch to more sustainable sourcing practices and contribute to the environment. 


Improve Energy Efficiency 


Another aspect you should pay attention to is energy efficiency. Whether you are producing the finished goods or purchasing them from other suppliers, make sure to implement energy efficiency practices. 


For instance, if you have storage outside of Amazon FBA, you can replace usual bulbs with LED lights (these use around 80% less energy). Also, you can optimize the temperature of your storage facilities by using programmable thermostats and installing insulation. 


Green Marketing 


Use green marketing practices to promote your brand and build a positive business reputation on Amazon. When you incorporate enough green initiatives, ensure your consumers know about it. Start marketing and positioning your brand as an eco-friendly business to build customer loyalty. 


Benefits of Sustainable Practices for Amazon Sellers  


Incorporating various sustainability practices will equip you with a multitude of benefits ranging from grants to improved business reputation. So, let’s briefly overview the main benefits of sustainable practices for Amazon Sellers. 


Grants and Tax Credits: 


Because sustainable practices are highly encouraged by Amazon and the world, you will have increased chances of receiving grants and tax credits. For instance, if you use energy-efficient equipment for storage or production, you can apply for various grants that are aimed at supporting eco-friendly organizations. 


Reduced Business Costs 


Another benefit of sustainable practices for sellers is reduced business costs. For instance, switching from paper-based business operations to digitized versions will save resources on printing and waste management. 


Improved Business Reputation 


Also, incorporating sustainable practices into your business helps you position your store as an eco-conscious brand. It impacts your business reputation, helping to build customer loyalty and trust. 


Build Better and More Sustainable Amazon Business Starting Today 


The truth is our planet needs us to care for it, and we are all in this together. As a business, it is vital to take into consideration the effects of production and operations on the environment and think about the long-term good. So, it is time to adopt sustainability practices and improve the way we all operate. 


Managing an Amazon Store is not an easy task, especially with the ongoing demand for changing strategies, being more sustainable, and so on. However, Enso Brands is here to help you out. 


We offer everything from PPC campaigns to building a robust presence on Amazon. So, if you are ready to grow your business into a 7-figure Empire, then you are in the right place. 

Contact us today to find out more about how we can help you grow while remaining sustainable on Amazon.


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