Amazon Infographics: The Ultimate Guide

Amazon Infographic: What Is It and How Should You Use It?

According to research, infographics are 30 times more likely to be read compared to plain text. This is no surprise, given that our brains are naturally drawn to visuals. Think about it: when you visit a website or open a book, don’t you usually check out the images or charts first? The same goes for online shopping on Amazon. If you want to grab your audience’s attention and get them to click that “buy now” button, you need to use these key images. In this guide, we’ll show you exactly how. Let’s get started!

What Are Infographics?

Infographics are visual representations of information or data, shown in an engaging and easy-to-understand manner. Unlike regular listing images, these graphics combine text, images, charts, and diagrams to explain product features, benefits, usage instructions, and more. Since our brains are naturally drawn to visual content, they are perfect for catching people’s attention and explaining complex ideas quickly.

Why Do Amazon Infographics Matter?

When it comes to selling products on Amazon, infographic images can significantly impact your success. Here’s how:

1) They Increase Conversion Rates

Ever scrolled through endless listings feeling overwhelmed by text? Infographics break through that clutter. They help you display your product’s best features and benefits in a way that’s simple and visually appealing. This helps online shoppers quickly see why they might want what you’re selling, increasing the chances of conversion.

2) They Help Grab Attention

While most product descriptions on Amazon are just blocks of text, infographics include visuals. This makes shoppers more likely to stick around, click on your product, and even buy it. Plus, they also help your product pop up more in Amazon search results.

3) They Improve Brand Perception

A well-designed infographic that aligns with your brand’s identity can make your brand look professional, reliable, and knowledgeable to your target audience. This not only improves your credibility but also makes customers more likely to buy from you again and recommend you to others.

4) They Help Shoppers Choose You

Picking between two similar products can be tough. Infographics can make this decision easier. Consider this: if you use infographics and other Amazon sellers in the same niche only use plain text, customers are likely to just glance over the competitor’s text without fully understanding the technical details of the product. However, since you’ve used infographics, customers are more likely to understand your product better, leading them to believe that you are the better choice.

5) They’re Great for Spreading the Word on Social Media

Infographics are perfect for sharing on social media. They’re eye-catching and packed with interesting information, making customers more likely to spread the word about your product. In fact, according to research, people share infographic content 3x more than any other content on social media platforms. This not only improves your visual appeal and increases brand awareness but also drives additional traffic to your Amazon listings.

How to Use Infographics Effectively

While infographics improve conversion rates and brand perception, they require a specific technique to execute them effectively. If your goal is to create infographics that will not only attract but also captivate the audience on Amazon, consider the following tips:

1) Include Key Information

Identify the most crucial information you want to convey to your customers and make sure it’s prominently featured in your infographic. Focus on key features, benefits, usage instructions, dimensions, installation details, what’s included, and the USP of your product within your specific product category.

2) Keep It Simple and Visually Appealing

When creating infographic images, focus on making them visually attractive and make sure they’re easy to understand at a glance. Use bright colors, simple fonts, and clear icons to share information effectively. Avoid cluttering the graphic with too much text (stick to one-liners) or complicated images that might confuse or overwhelm the audience. If creating impactful infographics isn’t your strong suit, you can always hire a graphic designer who specializes in Amazon infographic services.

3) Be Consistent with Branding

Infographics should reflect your brand’s identity and have a consistent visual style. Use the colors from your brand logo, product, and product packaging. Make sure these match up with your lifestyle imagery, dimension image elements, and your other visual elements. For instance, if your brand promotes eco-friendliness and your brand colors are usually brown, green, and blue, your infographics should reflect the same colors.

4) Optimize for Mobile Viewing

As more people use mobile devices, it’s crucial to make your infographics mobile-friendly. Make sure the text and graphics are easy to read on smaller screen and and that the overall layout is visually appealing on all devices. Also, limit text to 200 characters and use up to 5 features per image to avoid clutter.

What Type of Infographic Should You Use?

If you’re confused as to what to include in your infographic, here are the most common types to give you an idea:

1) Main Product Features

These infographics focus on the key features of your product that make it unique. They’re usually in the form of bullet points with accompanying graphics on the side.

2) Dimension Infographics

Dimension infographics provide clear measurements of the product and often include visual comparisons to common objects for better understanding. This is especially useful for larger products like furniture, as it helps customers figure out if they have enough room for it.

3) Product Comparison Infographics

Comparison infographics help customers differentiate between various products you offer or how your product stands out from competitors. They list features side-by-side to help shoppers make informed decisions by directly comparing options.

4) Usage Instructions

These infographics show customers how to use or assemble the product through easy steps or tips. They are designed to be straightforward, using pictures and minimal text to guide the user.

5) What’s Included

This type of infographic lists everything that comes with the purchase. It’s particularly beneficial for bundled products.

FAQs

Can I use infographics for any type of product?

Yes, infographics can be used for virtually any type of product on Amazon. They are versatile and can effectively showcase the features, benefits, and use cases of products across different categories, from electronics and beauty products to home goods and apparel.

How many infographics should I include in my Amazon listing?

While there’s no strict rule, a good practice is to include at least 3 to 5 infographics to effectively convey your product’s value proposition.

Are there any design tools recommended for creating Amazon infographics?

Yes, several online tools are popular for creating infographics, including Canva, Adobe Spark, and Piktochart.

What size should my infographic images be?

Infographic images should follow the same rules as product images, which means the ideal size should be at least 1000 pixels. You can always include higher-quality images as they’re better for zooming purposes.

Can I include any color background for my infographics?

Unlike your main product image, which must have a white background, your other images, including infographics, can have backgrounds of any color. However, it’s important to choose colors that align with your brand and make the text and graphics easy to read. Light backgrounds with dark text or vice versa are generally best for readability.

Summary

Infographics are a great tool in your Amazon marketing kit. They help you communicate your product’s unique value proposition, increase engagement, and differentiate yourself from the competition. When creating these graphics, make sure you highlight key product information, keep the design eye-catching, and optimize for mobile devices.

Looking for expert assistance in managing your Amazon seller account? Enso Brands offers a comprehensive range of one-stop Amazon services tailored to optimize your performance and maximize your potential on the platform. Contact us today and discover how we can help your business thrive on Amazon!