Amazon Product Information: How to Update and Edit

Selling on Amazon isn’t just about listing your products for sale. To make sure people see them, have a good shopping experience, and buy your products, you need to keep your product information accurate and up-to-date. Accurate Amazon product information helps ensure that customers receive what is promised, reducing the likelihood of negative reviews.

In this blog post, we will guide you on how to update and edit product information on Amazon. Let’s get started.

Why Should You Update Your Product Information?

 

Firstly, it helps you correct any details from when you first created the new listing. This will reduce the chances of negative ratings and reviews since customers are more likely to get what’s promised.

It also improves your visibility and search ranking on the platform since you’ll likely be including new keywords during the update. Also, updating gives you a chance to highlight any new features or benefits, which will potentially attract more customers and increase sales.

When Should You Update Your Product Listings?

Not sure if you should update your listings? Here are a few scenarios when it’s smart to edit them:

1) There are Changes in Your Product Information

If there are any updates in your product details, like features, specifications, benefits, or design changes like color, size, or material, be sure to update your listing to reflect these accurately. If you don’t, your listing could be flagged or suppressed. Also, fix any mistakes you spot.

2) New Policies Have Been Introduced

Every once in a while, Amazon updates its policies and guidelines, including those related to product listings. Make sure to review these changes and update your listings accordingly. If you don’t comply, your listing will be suppressed or worse, your account could be suspended.

3) You Want to Include New Keywords

Every day, 1,824 new Amazon sellers join the platform, which means the most popular keywords are likely to change. Also, the search terms customers use to search for products can change which means new keywords will rise to the top. Based on these changes, you need to update your keywords to make sure your products stay on the first page of search results.

4) You Want to Improve Your Images and Descriptions

If you have new, higher quality images or improved product descriptions, update your listing. Good visuals and clear descriptions can improve your sales and conversions.

5) To Address Customer Queries or Concerns

Keep an eye on the feedback and reviews customers leave on your product page. If you notice any common issues or suggestions, think about updating your listing to address them. This might involve clarifying product descriptions or adding more detailed images.

How to Manually Update and Edit Listings on Amazon

If you have a small Amazon catalog, manual updating may be the most convenient method to update and edit product information. Here’s how to do it:

Step 1: After logging into your Amazon Seller Central Account, click on the drop-down menu and select Manage Inventory from the Inventory tab. Step 2: Use the search bar on the left-hand side of the toolbar to find the products you want to edit. Once the products appear in the search results, click the Edit button next to the product you wish to update. Step 3: You will be directed to the Edit Product Details page, where you can make changes to the product title and bullet points. Step 4: Once you’ve made the necessary changes, take a moment to review everything. When you are satisfied with the edits, click on Save and Finish.

How to Do Bulk Updates Using Flat File

If you have multiple ASINs to update, the most convenient method to use is the flat file method. This method involves multiple steps. Here’s a step-by-step guide: Step 1: After logging into your Amazon Seller Central Account, click on the drop-down menu bar and go to Reports > Inventory Reports. Step 2: Under Inventory Reports, select the Category Listings Report as the report type and download the file. The file will automatically download as an Excel sheet. It will contain all the product details including product names, descriptions, prices, etc. Step 3: Once you have access to the category-specific file, you can start updating the product information. You can edit the existing information or add new information as required. Step 4: After updating the product information, save the changes to the category-specific file. Make sure to save the file with a new name or version number to avoid overwriting the original file. Step 5: Before uploading the updated file, double-check the changes to ensure that the product information is correct. Step 6: Once you have reviewed and checked the updated product information, you can upload the updated flat file in Seller Central. To do this, go back to Seller Central > Catalog > Add Products via Upload. Step 7: After uploading, check if the updated product information is visible on the backend and, after a couple of hours, on the Amazon detail page. Note: If you face any issues when bulk updating, you can always contact Amazon Seller Support for help.

Amazon Product Detail Page

The Amazon product detail page (PDP) is where customers gather all the information they need to make a purchase decision. This page allows you to highlight important product features, display images, and include infographics that visually convey your product’s benefits. A compelling Amazon PDP with clear visuals and detailed descriptions can engage potential buyers, helping them better understand your product and increasing the likelihood of a sale.

Amazon Product Page Optimization

Amazon product page optimization is essential for driving traffic and increasing sales. This process involves improving key elements on your product page, such as titles, bullet points, descriptions, and images, to ensure they align with Amazon’s search algorithms and appeal to potential buyers. Incorporating high-quality infographics is a critical part of this strategy, as they help convey product features and benefits visually. Effective Amazon product page optimization not only enhances visibility in search results but also improves the overall customer experience, leading to higher conversion rates.

Here’s a more detailed guide to the steps: