A Step-by-Step Guide on How to Update and Edit Product Information on Amazon

Selling on Amazon involves more than simply listing your products on the platform. To optimize your product visibility, improve customer experience, and ultimately increase sales, it’s crucial to keep your product information up-to-date and accurate.

In this blog post, we will guide you on how to update and edit product information on Amazon to optimize your performance. Let’s get started.

Why Should You Update Your Product Information?

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Amazon sellers need to update their product listings to address potential issues and improve their performance. Even if you believe your current listings are detailed and accurate, it’s important to periodically update your content to ensure its effectiveness for your business. By updating product information, you can provide customers with the most up-to-date details, enhancing their trust and confidence in your brand.

When Should You Update Your Product Listings?

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Updating your product listings is crucial for both customer satisfaction and meeting platform requirements. Here are several scenarios when you should consider updating and editing your listings:

1) To Provide Required Information

When creating a new listing on Amazon, it’s important to include all the necessary details. If you miss any essential information, your listing may be flagged by Amazon. To prevent suppression of the listing, it is crucial to update it promptly with the required information.

2) Compliance With Policy Changes

Amazon periodically updates its policies and guidelines, including those related to product listings. It is essential to review these policy changes and update your listings to ensure compliance. Failure to comply with Amazon’s policies could lead to warnings, account suspensions, or other penalties.

3) To Enhance Search Visibility

With an overwhelming number of products flooding the Amazon catalog, boosting your search visibility on the platform is paramount. One way to achieve this is by regularly updating and optimizing your product information such as titles, bullet points, keywords, and descriptions with relevant and high-ranking terms.

4) To Enhance Product Presentation

Over time, you may gain insights into how your product performs in the market. If you identify opportunities to improve your product presentation, such as better product images, enhanced product descriptions, or additional product variations, updating your listings can help attract more customers and increase conversions.

5) To Address Customer Queries or Concerns

If you frequently receive customer inquiries or concerns about your products, it may be necessary to update your listings to address those issues proactively. This could involve adding additional information or providing detailed answers to common questions.

How to Update and Edit Listings on Amazon

Updating product information is essential to keep your customers informed about the products you offer. Follow the step-by-step instructions below to update and edit product information using a category-specific file:

Step 1: Navigate to Inventory Reports

After logging into your Amazon Seller Central Account, click on the drop-down menu bar and go to Reports > Inventory Reports.

Step 2: Access the Category-Specific File/Flat-file

Under Inventory Reports, select the Category Listings Report as the report type and download the file. The file will automatically download as an Excel sheet, containing all the product details including product names, descriptions, prices, and other attributes.

Step 3: Update the Product Information

Once you have access to the category-specific file, you can update the product information. You can edit the existing information or add new information as required.

Step 4: Save the Changes

After updating the product information, you must save the changes to the category-specific file. It is crucial to save the file with a new name or version number to avoid overwriting the original file.

Step 5: Check the Changes

Before uploading the updated file, you must check the changes to ensure that the product information is accurate and error-free.

Step 6: Upload the Updated File

Once you have reviewed and checked the updated product information, you can upload the updated flat file in Seller Central.

Go back to Seller Central > Catalog > Add Products via Upload

Step 7: Verify the Changes

After uploading, verify that the updated product information is visible on the backend and, after a couple of hours, on the Amazon detail page.

If you encounter any difficulties, don’t hesitate to contact Amazon for assistance. Their support team will be ready to help you with any issues you may face.