Amazon Email Marketing: A Guide to Using Manage Your Customer Engagement Tool

Firstly, if you want to send targeted emails to customers, they need to become followers of your brand. This means that they need to hit the “Follow” button on your Amazon Brand Store. To build your brand’s following, Amazon suggests using Amazon Posts, a separate tool designed to boost engagement and build loyal relationships among existing and repeat customers.

When it’s time to set up your email campaign, it’s important to note that you won’t have access to any individual customer data. You’ll only be able to see the total number of shoppers who will receive your email.

After preparing your email campaign, it goes through a review process, which can take up to 72 hours. If you have an important announcement to make, make sure to schedule your campaigns accordingly. Once approved, your emails will be sent to your followers within 5 days.

Eligibility Criteria to Use “Amazon Customer Engagement Tool”

To access Amazon’s Customer Engagement Email Marketing Tool, you’ll need to:

– Have an active Amazon seller account.

– Be enrolled in the Amazon Brand Registry Program.

– Have a follower base on your Amazon Store.

How to Access MYCE

To access the Manage Your Customer Engagement tool, follow the steps below:

Step 1: Log in to your Amazon Seller Central Account

Step 2: Go to the Brands section

Step 3: Select Customer Engagement

Is Amazon’s Email Marketing Tool Free?

Yes, this is a free tool. All you need to do is be a registered brand seller. If you can’t find the option after following the steps mentioned earlier, make sure that you have sufficient brand followers.

You can acquire followers by using Amazon Posts to feature quality content to your existing customers or customers who have bought a product from you before.

How to Set Up Email Marketing Campaigns Using MYCE

To set up an email campaign using Amazon’s Customer Engagement Program, follow the steps below:

Step 1: Submit Your Brand Logo

Make sure your logo has a horizontal layout that has a ratio of 3:1 or narrower. You can use JPG format for logos on black or white backgrounds and PNG for those with transparent backgrounds.

Step 2: Include a Product that Has Been Recently Launched

As mentioned before, MYCE is designed to promote newly launched products. Focus on promoting a product that has been launched within the last six months and is available for purchase.

Step 3: Choose a Relevant Image

Upload a lifestyle image or an image that highlights the benefits of your product. Make sure the image is in compliance with Amazon’s image guidelines.

Step 4: Schedule Your Campaign

Select a five-day time frame, from Monday to Friday, during which you’d like your campaign to be sent out.

Step 5: Wait for Approval

After submitting your campaign with all the necessary images and choosing your schedule, you’ll need to wait up to 72 hours for Amazon to review it. If your campaign is rejected, check Amazon’s Content Requirements, make any needed changes if required, and resubmit. Once approved, your emails will be sent out.

Best Email Practices for Customer Retention

Amazon’s MYCE tool includes a standard template where you can include your brand logo, product images, and a subject line. While it may seem like you don’t have much space for creativity, there are ways to make your emails stand out. Here are some best practices to help you use Amazon’s MYCE tool for better customer retention:

1) Use a Catchy Email Subject Line

The subject line is the first thing your customer sees. Make sure it’s not just relevant but also catchy. It should pique the customer’s curiosity so that they open the email.

2) Stick to Amazon’s Image Guidelines

Getting the right product image is crucial for engagement. Below are Amazon’s guidelines to make sure your image gets approved and makes an impact:

– Your image should not contain any Amazon logos or trademarks.

– The product should take up at least 85% of the image space.

– Make sure the image is high quality and in focus.

– The image should not include any offensive or inappropriate content.

3) Send the Email at the Right Time

The timing of your email is as important as its content. Try to schedule your emails around paydays or during holiday seasons. People are typically more open to buying during these times, so your email might get more engagement.

4) Measure the Success of Your Emails

Once your campaign is live, it’s important to track its performance. Amazon offers helpful metrics for this:

Open Rate: How many people opened your email.

Click-Through Rate: How many people clicked a link in the email.

Conversion Rate: How many people made a purchase after clicking your email.

Use these metrics to figure out what’s working and what you can improve for future campaigns.

Do You Still Need to Use Traditional Marketing Tools When Using MYCE?

Yes, you do. While MYCE is a great tool for reaching Amazon customers directly, it does have some limitations. For example, it doesn’t offer many options for customizing your emails, and it can only reach shoppers on Amazon.

On the other hand, traditional email marketing tools give you more control over how your emails look and allow you to reach a broader audience, not limited to Amazon customers.

So, it’s best to use MYCE as an additional tool that complements, but doesn’t replace, your existing email marketing strategies.

How Often Should You Send Emails Using the MYCE Tool?

Consider sending emails either every two weeks or once a month and send them only when you have special promotions or new product releases.

Summary

Amazon’s Customer Engagement Tool is an effective tool to improve your customer retention. By following the best practices in this guide, you can keep your customers engaged. So why wait? Start using Amazon’s tool today.

Looking for expert assistance in managing your Amazon seller account? Enso Brands offers a comprehensive range of one-stop Amazon services tailored to optimize your performance and maximize your potential on the platform. Contact us today and discover how we can help your business thrive on Amazon!