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The Top Selling Categories on Amazon 2020-2024

Amazon sports and outdoors

Top Selling Amazon Categories Over the Last 4 Years (Along With Essential Tips for Sellers)

People from all over the world use Amazon to explore, buy, and discover new products. Over the past four years, several product categories have consistently claimed the spotlight.


In this blog, we’ll dive deep into these top-selling categories along with their best-selling products. This guide is great for new sellers starting their product research or even experienced sellers who want to expand their product line.

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Top Selling Categories on Amazon and Their Best-Selling Products


Here are the most profitable product categories on Amazon, along with their best-selling products:


Sports and Outdoors

Amazon sports and outdoors

Over the past 4 years, the Sports and Outdoors category has seen impressive growth due to more people getting involved in both outdoor and indoor sports. According to Jungle Scouts’ 2024 State of the Seller Survey, around 16% of sellers are in this category, with 21% of them experiencing higher profits than average.


Various products in this category have become increasingly popular, including:


– Athletic Attire


– Sports Shoes


– Camping Gear


Tip for Sellers: When selling products in this category, use lifestyle images in your product listings and online store. For example, if you sell camping gear like tents, show the tent set up beside a lake. This helps customers visualize how they can use the product.


 Electronic Accessories and Gadgets

Amazon electronics

The Electronics category is yet another category that has witnessed a remarkable surge on Amazon over recent years. From smartphones and smartwatches to headphones and charging cables, customers increasingly rely on the platform for their tech needs. This growth is due to rapid technological advancements, competitive pricing, and the convenience of doorstep delivery.


The most popular products within this category include:


– Photography Gear


– Wireless Speakers


– Security Cameras


– Gaming Equipment like gaming headsets, gaming mouse and control pads, gaming controls, etc


Tip for Sellers: When selling products in this category, it’s important to stay updated with tech trends. You can gain a competitive edge by being one of the first to market a new electronic accessory.


Beauty and Personal Care

Amazon beauty

With an increasing number of people caring more about their looks than ever before, it’s no surprise that the Beauty and Personal Care category has found a thriving market on Amazon. This billion-dollar industry has attracted customers who prefer the ease of shopping online for cosmetics, skincare, and grooming products. According to Statista, this market is expected to keep growing at an annual rate of 3.33% from 2024 to 2028.


Also, Jungle Scout’s study shows that 30% of sellers in this category make a net profit margin higher than 21%, which is the highest compared to all categories, along with Home and Kitchen.


Popular products within this category include:


– Skincare


– Makeup and Makeup Accessories


– Bath and Bathing Accessories


Tip for Sellers: When selling products in this category, focus on the benefits and ingredients of your products. If your product is organic or chemical-free, be sure to highlight these features on the packaging and in your listings.


Pet Supplies

The Pet Supplies category has been growing steadily due to its diverse offerings for all kinds of pets including dogs, cats, birds, fish, horses, and reptiles. As of 2024, 66% of homes in the U.S. (that’s 86.9 million households) have a pet, making it very likely that these pet owners shop on Amazon. In fact, sales in the U.S. pet market have gone up from $50.96 billion in 2011 to an estimated $123 billion in 2021.


The most popular products within this category include:


– Dog Beds


– Collars


– Grooming Tools


– Cat Toys


– Cleaning Equipment for Fish Tanks


Tip for Sellers: When selling products within this category, make sure to talk about how durable and safe they are. Also, make sure that they are non-toxic and safe for all types of animals.


Clothing and Accessories

Amazon clothing

The Clothing and Accessories section has really taken the lead on Amazon, with more products available than any other category. The ease of shopping online and the simple return process have helped this sector grow quickly. By 2024, online sales in fashion are expected to hit $1 trillion, a big jump from $668 billion in 2021, and they’re forecasted to reach $1.2 trillion by 2025. This category is also predicted to be the fastest-growing sector on Amazon.


But, Clothing and Accessories is a tough category to compete in. According to Jungle Scout, at least 20% of sellers are currently in this category.


Popular products within this category include:


– Shorts for Men and Women


– Undergarments


– Swimwear


– T-Shirts


– Socks


Tip for Sellers: Given the intense competition within this category, make sure to use clear, high-definition images captured from multiple angles. Also, try to offer something unique. For example, you could offer swimwear with quick-drying properties or socks with built-in grips.


Toys and Games

Amazon toys

The Toys and Games category has consistently maintained its position at the top of the popular categories list year after year. This product category includes not only games for children but also options designed for adults.


Some popular products within this category include:


– Card Games


– Puzzles


– Memory Games


– Table Games


Tip for Sellers: When selling products within this category, it’s important to mention the suitable age group for the toy or game. Also, emphasize any educational or developmental benefits that the product offers.


Home and Kitchen

Amazon kitchen

Last but not least on the list is the Home and Kitchen category. With no signs of the trend of owning household or kitchen products slowing down, this category is an excellent opportunity for sellers to explore.


However, it’s also the most competitive area, with about 35% of sellers competing in it. The reason for this is that it’s not restricted to new sellers, it’s easy to come up with product ideas and the products are easy to manufacture.


Popular products within this category include:


– Home Decor


– Cleaning Utilities


– Furniture


– Kitchenware


Tip for Sellers: When selling products in this category, make sure to talk about how long-lasting and versatile your products are. It’s a bonus if one product has multiple uses.


How to Identify Top-Selling Products on Amazon


If you’re looking to succeed on Amazon, identifying trending products is crucial. Here are two useful tools that can help you in your product research:


Amazon Best Seller Rank (BSR)


No matter your level of expertise, guessing profitable niches on Amazon can be challenging. That’s where the Amazon Best Seller Rank (BSR) comes in handy. This metric shows you the popularity and sales performance of different product categories and sub-categories. Plus, it shows you which products are the top sellers in each category.


When picking products based on BSR, avoid opting for products at either extreme—those with extremely low demand or those with excessively high demand. Instead, opt for products that have consistent demand.


Research Tools


Besides BSR, you can also use different tools like Jungle Scout, Helium 10, and AMZScout for product research. These tools give you information on sales, past trends, and expected revenue in different categories. But don’t forget to conduct product research yourself to see how well categories are doing on the platform.


Tips for Choosing Top Selling Products and Categories on Amazon


Selecting the right products and categories is crucial for your success on Amazon. Here are some simple tips to help you make smart choices:


– Take a close look at who you’re up against in the Amazon top selling categories. It’s not just about the number of competitors but whether you can offer something they don’t.


– Consider how much you’ll earn after expenses like production, Amazon fees, and shipping. Look for products that leave room for a healthy profit.


– Choose products that are simple to ship and won’t easily break, spoil, or get damaged. Fragile, perishable, and breakable items can become a hassle and lead to unhappy customers.


– While it’s tempting to jump on the latest trend, products that are too seasonal or trendy can be risky. You might find yourself with a lot of stock and not enough demand off-season.


– Some Amazon top selling categories are easier to enter than others. Watch out for ones with high barriers, like strict regulations or hefty upfront costs.




Does it matter which category you sell in on Amazon?


Yes, it matters a lot. Different categories have varying levels of demand, competition, and customer expectations. Selecting the right category can impact how easily customers can find your products, the type of competition you’ll face, and ultimately, your sales and profitability.


Can I sell products in multiple categories on Amazon?


Yes, you can. However, make sure you understand the specific requirements and policies for each category.



Here are the least popular categories to sell in:


– Handmade


– Computers


– Industrial & Scientific


– Collectibles & Fine Art


– CDs & Vinyl


– Luggage & Travel Gear


– Video Games


– Musical Instruments


What is the Best Selling Product on Amazon?


Even though apparel is generally considered one of the most profitable niches on Amazon, the current favorite of the people is the Stanley cup. The Stanley Quencher is currently number one in Home & Kitchen and Tumblers & Water Glasses categories. However, if you’re thinking about selling these, keep in mind that it’s a trend, and when it inevitably passes, you may be left with a useless stock.


What is the Best Selling Category on Amazon?


Home & Kitchen, Beauty & Personal Car, Clothing, Shoes & Jewelry are three most popular categories on Amazon. If you’re thinking about starting to sell on Amazon, these categories are a good place to start.




Over the last four years, some product categories on Amazon have seen incredible growth. Whether it’s gadgets, wellness goods, DIY supplies, or trendy clothes, each category has its own reasons for booming. By knowing these profitable categories, Amazon sellers can sell products that will position their eCommerce business for success.


Looking for expert assistance in managing your Amazon seller account? Enso Brands offers a comprehensive range of one-stop Amazon services tailored to optimize your performance and maximize your potential on the platform. Contact us today and discover how we can help your business thrive on Amazon!


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40 Pages of Amazon Ultimate listing and Design Templates

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  • Expert advice and insider tips on creating a perfect Amazon listing​
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