Missing Best Seller Rank on Amazon: How Do You Fix It?
As an Amazon seller, it’s important to stay informed about the various metrics that can influence your sales and visibility on the platform. One key metric to pay attention to is the Amazon Best Seller Rank (BSR). However, some sellers frequently encounter situations where their BSR goes missing or unexpectedly disappears.
In this blog post, we will explain what Amazon’s Best Seller Rank entails, its importance, the potential reasons behind its disappearance, and effective methods to resolve this issue.
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What Is the Amazon Best Seller Rank?
The Amazon Best Seller Rank (BSR), also known as the “Amazon Sales Rank”, is a numerical value that Amazon assigns to products based on their sales history and performance within their category. The lower the BSR, the higher the product’s sales and popularity. It’s important to note that the Best Seller Ranking metric is category-specific, meaning a product can have different ranks in different categories.
How Is Amazon’s Best Sellers Rank Calculated?
While the exact details of the algorithm are not publicly disclosed by Amazon, several factors are known to influence Best Seller Rankings. This includes:
- Recent Sales Velocity: The BSR heavily relies on the recent sales volume of a product. The more sales a product generates within a specific timeframe, the better its rank will be.
- Historical Sales Data: Amazon also takes into account the overall sales history of a product. If a product has consistently sold well over an extended period, it is likely to have a better BSR.
- Comparison With Other Products: In addition to current and historical sales data, the BSR is also relative to other products within the same category. This means that a product’s BSR can fluctuate depending on the sales performance of competing products.
It’s worth noting that while sales are a significant factor, other elements like customer reviews, pricing, and advertising can also influence a product’s BSR.
What Is a Good Amazon BSR?
A good sales rank on Amazon is largely dependent on the product category. For highly competitive categories, a BSR under 2000 is often considered good, while in less competitive categories, a BSR under 500 might be excellent. Regardless of the specific score, it is important to strive for a position within the top 5% of the relevant category to increase your chances of success.
Why Is BSR important?
Amazon Best Sellers Rank is an important metric for several reasons:
1) Increased Sales
When shoppers browse categories or search for specific items on Amazon, they often look at the best-selling products. Higher-ranked products have a greater chance of being discovered and clicked on, leading to increased sales.
2) Credibility and Social Proof
A high best-seller rank can provide social proof and credibility to potential buyers. It indicates that many customers have purchased and enjoyed the product, which can influence the purchasing decisions of others.
3) Competitive Advantage
Lastly, achieving a top spot in a best-seller category can give a product a competitive advantage over similar products. It can increase the visibility and exposure of the product, making it more likely to attract sales and outperform competitors.
Why Does My Product Not Have a Best Seller Rank?
There could be a few reasons why your product does not have a BSR. It’s possible that the product hasn’t made a sale yet. Amazon assigns BSR based on sales, so a product without any sales won’t have a rank. Another reason could be that the product is in a category that Amazon does not assign ranks to. Lastly, it could be due to Amazon’s lag in updating BSR, which can take several hours or even a day.
Why Did My Best Sellers Rank Disappear?
There are a couple of potential reasons why a product’s BSR may disappear:
- Loss of Browse Node: Amazon used browse nodes to classify and list products on its platform. If a product loses its assigned browse node, it can result in the disappearance of its BSR.
- Flagged as “Adult” Content: Amazon has strict guidelines and policies in place to ensure appropriate content is displayed to customers. If your product is mistakenly flagged as adult content, its BSR may be removed.
- Technical Glitch: Occasionally, technical issues or glitches on Amazon can cause temporary disruptions in the display of BSRs. In such cases, the BSR may disappear temporarily but reappear once the issue is resolved.
How to Fix a Missing Best Sellers Rank
If your Best Seller’s Rank is missing, the easiest way to fix the issue is to delete and relist the ASIN. Follow the steps below to do this:
- Log in to your Amazon Seller Central account.
- Click on the drop-down menu bar and navigate to Reports > Inventory Reports.
- In the Inventory Reports section, choose Category Listings Report as the report type and download the file. The file will be downloaded as an Excel sheet.
Note: If you don’t have the Category Listings Report option, you may need to contact Seller Support and create a case to enable this report.
- Open the downloaded Excel sheet and locate the SKU with the missing Best-Seller Ranking.
- Go to Add a Product via Upload in Seller Central.
- Click on Get Product Template and select the appropriate marketplace.
- Find the relevant category and sub-categories in the search bar and select it.
- Download the template for the selected category.
- Fill out the downloaded template and upload it by going back to Seller Central > Catalog > Add a Product Via Upload.
- Download the Processing Report to verify if the update was successful. If the update was unsuccessful, you will need to identify and resolve the issue within the template before re-uploading it.
Amazon’s Best Seller Rank is a critical metric for Amazon sellers. It offers valuable insights into sales performance and can directly impact a product’s visibility. Although it can be frustrating when a BSR disappears or doesn’t appear at all, understanding the reasons behind it and taking the appropriate steps can help restore it.
Looking for expert assistance in managing your Amazon seller account? Enso Brands offers a comprehensive range of one-stop Amazon services tailored to optimize your performance and maximize your potential on the platform. Contact us today and discover how we can help your business thrive on Amazon!
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