Amazon A+ Content Design: How to Get More Conversions from Your Content

Before diving headfirst into the effective guidelines to use A+ Content, it’s essential to understand if you’re eligible to utilize this feature. Below are the eligibility requirements for A+ Content:

1.  You must have a professional selling plan on Seller Central.

2. You need to be approved as a brand owner through the Amazon Brand Registry process.

3. Once approved, you can only add A+ Content to products that belong to your approved brand catalog.

A+ Content Guidelines to Boost Conversions and Drive Sales

To stand out in Amazon’s crowded marketplace, your A+ Content needs to be top-tier. Here’s how you can create content that resonates:

1) Visually Showcase the USP of Your Product

When creating Amazon A+ Content that converts, one of the most powerful techniques is to visually highlight your product’s Unique Selling Proposition (USP). This is the feature that sets your product apart from the competition, making it irresistible to shoppers.

When considering how to effectively display your product’s USP, think about the most effective visuals that will best capture the product. Would infographics work best? Maybe before-after shots? Or even lifestyle images that show the product in real-life situations? For example, if you’re selling a skincare product, you could show a side-by-side comparison of someone’s skin before and after using your product – that’s a surefire way to show off its amazing results.

2) Include Customer Reviews and Testimonials

Customer reviews and testimonials add social proof to your A+ Content. Include positive feedback and showcase how your product has positively impacted previous buyers. This can help potential customers feel more confident in their decision to purchase.

3) Use Informative Headings

Effective headings guide readers through your content and allow them to quickly grasp the main points. Make use of descriptive titles that sum up the information in that section. For instance, instead of a vague title like “Unleash the Magic,” it’s better to use a clear one such as “Benefits and Highlights”.

4) Use Clear Concise Text

Amazon customers usually don’t spend a lot of time on product pages. Long descriptions can make them lose interest or even decide not to buy. To keep their attention, just talk about the most important features and benefits of your product. Keep it short and sweet – try to stay under 2,000 characters to keep your audience hooked.

5) Proactively Address Customer Questions

When customers browse through product pages, they usually have a set of questions in mind about the product.  Answering these questions before they even ask them can make their shopping smoother. 

For instance, if you’re selling a set of massage balls, shoppers might want to know what kinds of balls are in the set. If you give these details right away, you can clear up any confusion and build trust and loyalty.

6) Optimize for Mobile Accessibility

More and more people are shopping on Amazon from their mobile phones—about 41% of purchases happen this way. This means it’s super important to make your A+ Content accessible and user-friendly for both desktop and mobile devices.  

To do this, start by focusing on your content’s layout, making sure it adjusts seamlessly to different screen sizes. Break up the text with shorter paragraphs, bullet points, and section headings. Big blocks of text can be overwhelming on mobile screens and may cause users to disengage.

Also, pay special attention to font size and style. Make sure that the text is legible without users having to zoom in. A comfortable font choice goes a long way in creating a positive user experience.

7) Use Comparison Charts

When customers shop on Amazon, they are often faced with multiple product choices which can quickly become overwhelming. As a brand, you can guide your customers’ choices through a well-constructed comparison chart, particularly if you offer several product variations. Customers will appreciate your help with their purchase choices which could lead to positive feedback and reviews.

8) Share Your Brand Story

Customers like to know the stories behind the brands they choose. With Amazon A+ Content, you can share your brand’s story and introduce yourself to customers. Make sure to use this to your advantage to help customers form a deeper connection with your brand that extends beyond mere transactions.

Common Mistakes to Avoid When Using A+ Content on Amazon

Here’s what you need to watch out for when using A+ Content on Amazon:

1) Not Using Alt Text for Images

Alt text, short for alternative text, is the description you add to an image to help visually impaired users. When it comes to Amazon, this text serves a different purpose. It is not visible to customers but is considered as “backend keywords” to boost SEO.

When adding alt text for A+ Content, keep it around 100 characters or less. Include any keywords that didn’t fit in your main content. It doesn’t have to be a perfect sentence; it just needs to be relevant to the product.

2) Making Over-the-Top Claims

Be honest in your product descriptions. Don’t exaggerate or make big claims that can make customers or even Amazon doubt you. Stick to the facts you can prove. 

3) Using Blurry Images

Blurry or low-quality images can turn off potential customers. Use high-quality images in the RGB colorspace, and make sure they are clear. Stick to supported file types like JPG, BMP, or PNG for the best results. Studies have found that high-quality images can boost your sales by up to 94%.

4) Using Stock Images

While it might be tempting to use stock images, they often don’t capture your product’s uniqueness. Custom images that show your product realistically and attractively are more effective. They help customers understand what they’re buying and can set your product apart from competitors.