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How to Open an Amazon Store: Step-by-Step Sellers Guide

How to Open an Amazon Store

Did you know that in 2023 alone Amazon generated over 574.8 billion in net sales? In fact, it is the most profitable online retailing platform in the world. Amazon provides sellers with an incredible opportunity to leverage a huge customer base and grow their businesses online. 


Well, it is your time to leverage all the benefits it has to offer. In this article, we will review the Top 6 steps you need to take to open an Amazon Store and start selling like a Pro. So, if you are ready, let’s start! 

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Benefits of Starting an Amazon Store in 2024 


First of all, let’s review the benefits of having an Amazon Store. Then, we will review the main steps you need to follow to get started. 


  • Global reach. Having an Amazon store will allow you to reach customers worldwide. So, with this platform, you can start selling your products in the international market right away.  
  • Growth opportunities. With each year, more and more shoppers embrace online shopping opportunities. The market is booming; thus, by having an Amazon Store, your business will have incredible growth opportunities. 
  • Advanced analytics. Amazon also offers advanced built-in analytics that will provide you with actionable insights into your customers and store visitors. Based on this data, you can optimize your strategy and advertising campaigns. 


All of these are just a few benefits of starting an Amazon Store. There are many others that simply can’t be covered in one article, but you will find out about them along your journey.  


How to Open an Amazon Store? 


As far as the benefits of having an Amazon Store are clear, it is time to get an answer to the most important question. How to open an Amazon Store? Well, it will take just a few simple steps to get started. 


Step 1 – Set up Your Amazon Seller Account 


The first step is to set up an Amazon Seller Account. 


There are two seller plans available on Amazon. The first one is an individual seller plan, which charges $0.99 per item sold. The main drawback of an individual seller plan is that it does not offer advanced features to handle an e-commerce store. The second plan is a professional seller account that has a flat monthly fee of $39.99. It offers a variety of advanced tools for sellers, including advertising, reports, and FBA (Fulfillment by Amazon). 


To set up a seller account, first of all, visit Amazon Seller Central and sign up. Afterward, fill out the application form, which requests basic personal and business information (including your ID, legal name of your business, tax information, etc.). 


By creating a seller account, you will be able to set up an Amazon storefront and start selling your products with ease. When the account is set up, and the application is ready, you simply need to wait for the approval. 


Step 2 – Enroll in Amazon Brand Registry 


After you are done setting up your seller account, it is time to enroll in Amazon Brand Registry. While this step is not required, it is quite beneficial. Registering your brand on Amazon allows you to take advantage of copyright protection rules and report violations. It also offers advanced brand-building and analytics tools. These will help you to personalize marketing efforts even further and gain useful insights into consumer behavior.  


Step 3 – Create Your Amazon Storefront 


The most fun yet a bit time-consuming part has arrived. It is time to design your storefront and add products. Luckily, Amazon’s Store Builder comes in handy with a variety of pre-made templates and a drag-and-drop editor that does not require coding skills. 


To increase conversion rates, make sure to have a user-friendly layout for the store. When choosing a template and making further customizations, always take into account user experience. How easy will it be for the user to navigate through your store? 


Also, ensure that the storefront looks appealing and well put together by using a certain color scheme and unique style.


Medium shot woman typing on laptop


Step 4 – Add Products 


In your Seller Central account, navigate to inventory, and start adding new products. There are two ways you can add products to your Amazon storefront. The first way is adding items one by one with the “Add a New product” button. The second way, which is more convenient, is adding multiple products at once by uploading a CSV file.


Use the method that is most convenient for your specific case. Also, to improve the quality of your product listings, make sure to: 


  • Write clear and concise titles for your products. 
  • Add descriptions for each of the products displayed.  
  • Upload high-quality images with a white background. 
  • Set accurate pricing and inventory information. 


To further optimize your listings, you can research and use specific keywords in the descriptions and titles of your products. 


Step 5 – Launch Your Amazon Store 


After all the steps of setting up your Amazon store are completed, it is time to launch your store. 


Before launching the store once again, review the guidelines, and general seller rules to avoid any potential issues. Ensure that everything in your store meets the required standards and submit it for publication. 


When your store is already live, closely monitor its performance using built-in analytics tools in your Amazon Seller account. This will help you gain useful insights and improve your store’s performance. 


Step 6 – Market Your Store 


When your store is approved and launched, do not forget about the importance of consistent marketing efforts. 


Marketing in today’s world is extremely important. Due to all sorts of products being available online, you need to stand out from the rest to make a sale. First of all, it is important to establish a strong online presence. Leverage the power of SEO and social media to drive more traffic to your Amazon store. 


When it comes to search engine optimization, start by optimizing product descriptions and titles. If you have a dedicated blog where you promote your store, then ensure proper optimization of the blog posts as well. The key goal is to rank high on search engines. 


Social media is another great tool to promote your Amazon Store. People love audio-visual content. With the recent trends in overconsumption of short videos, you can definitely use platforms like Instagram and TikTok for promotional purposes. For instance, create a dedicated TikTok account to publish videos about your products. The topics can range from how to use a certain product to tips and lifehacks using your store offerings. Simply make sure that the videos are interesting enough to grab attention. 


Also, as a professional seller, you should use Amazon Ads to leverage the power of promotional tools offered. With Amazon Ads, you can reach more customers, build brand awareness, increase traffic and conversion rates, and achieve all the desirable results for your business. The simplest way to use this tool is by creating sponsored product listings and then monitoring performance for further improvements.


Young asian businesswoman wearing face mask using mobile phone receiving purchase order and checking product on stock work at home office


Start Streamlining the Processes 


Finally, it is time to start streamlining the processes. If you want to succeed as an Amazon seller, you must understand the importance of streamlined processes for smooth business operations. 


Luckily for you, there is an all-in-one solution for Amazon Sellers. Enso Brands offers branding solutions that will help you streamline business processes and make more sales. They provide services from PPC campaigns to content creation and bookkeeping. 


While Enso Brands handles everything in your day-to-day operations, you can focus on more important aspects of running a successful Amazon Store. 


Check out and take advantage of the Amazon Store Management services here.

40 Pages of Amazon Ultimate listing and Design Templates

Transform Your Amazon Presence: Unlock Sales and Dominate with Our Ultimate Listing and Design Templates!

  • Expert advice and insider tips on creating a perfect Amazon listing​
  • Product Insert Template
  • Product Packaging Template
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40 Pages of Amazon Ultimate listing and Design Templates

Transform Your Amazon Presence: Unlock Sales and Dominate with Our Ultimate Listing and Design Templates!

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40 Pages of Amazon Ultimate listing and Design Templates

Transform Your Amazon Presence: Unlock Sales and Dominate with Our Ultimate Listing and Design Templates!

  • Expert advice and insider tips on creating a perfect Amazon listing​
  • Product Insert Template
  • Product Packaging Template
  • Amazon Posts Template