How to Get the Amazon Choice Badge: A Step-by-Step Guide

One of the best strategies for gaining a competitive advantage on a platform like Amazon is securing Amazon’s Choice Badge. The Amazon’s Choice Badge boosts visibility, builds customer trust, and drives higher conversions. 

Throughout today’s article, we will cover everything regarding Amazon Choice Badge, from what it is to how it works to the best tips to get it. So, if you are ready, let’s dive into it!

What Does Amazon Choice Mean? 

Amazon’s “Choice” badge, generally referred to as “Amazon’s Choice,” is a designation that highlights products that are highly rated, well-priced, and available for quick shipping.

How Does a Product Become Amazon’s Choice?

As far as we are clear on what Amazon Choice Badge is, it is time to understand how it works. 

It is worth mentioning that there are many factors affecting whether or not the seller will get a product choice badge for their offerings. One of the factors affecting whether or not a product gets the choice badge is its rating. It is speculated that the average rating should be at least four stars. Also, many sellers claim that the product must offer a good price and be available in stock for immediate shipment. 

Benefits of Having the Amazon’s Choice Badge 

Well, it is time to review the benefits of having an Amazon’s Choice badge. 

Increased Organic Traffic 

The number one benefit of having an Amazon’s Choice badge is increased organic traffic, which helps sellers drive. Products with the Amazon’s Choice badge are prominently featured in search results and product listings, enhancing visibility. Thus, sellers can rely less on paid ads and improve conversion rates with organic traffic. 

Increased Conversion Rate 

Hand in hand with the increased organic traffic comes an increased conversion rate (of course, if the products are of high quality and descriptions are optimized to convert). Essentially, enhanced visibility leads to higher click-through rates and increased sales, as customers are more likely to choose products with the Amazon’s Choice badge over others.

Higher Credibility 

The badge indicates that the product is highly rated, well-priced, and frequently purchased, which boosts consumer trust and confidence in the product’s quality and reliability.

Competitive Advantage 

Finally, let’s not forget about one of the main benefits of Amazon’s Choice Badge, which is its competitive advantage. The badge helps your product stand out from competitors, giving you an edge in a crowded marketplace. 

Tips on Getting Amazon’s Choice Badge 

Finally, it is time to dive into the practical section of this article, exploring tips on how to get an Amazon Choice Badge. 

Use Amazon FBA 

One of the most important factors that Amazon’s A10 algorithm takes into consideration when granting the choice badge is fast shipment. To take care of this aspect, you can become part of the Amazon FBA program to ensure that you can meet Amazon’s high standards regarding the speed of shipping. 

Gather More Reviews and Ratings 

To improve your chances of earning the Amazon Choice badge, gathering more reviews and ratings is crucial. So, to increase your chances of earning the Amazon Choice badge, actively seek more reviews by sending follow-up emails, including review requests in product packaging, engaging with customers on social media, providing excellent customer service, and offering incentives for feedback. 

Optimize Product Titles, Descriptions, and Images 

If you want to get an Amazon Choice Badge, do not forget the importance of optimized product titles, descriptions, and images. First, conduct keyword research to incorporate relevant keywords into product titles and descriptions. 

After identifying relevant keywords, make sure to write persuasive texts. For instance, instead of providing technical features, present the product’s features as benefits, keeping in mind what will motivate the end buyers to make a purchase. 

When it comes to images, make sure they are of high quality and visually appealing. Also, ensure that the images follow Amazon guidelines. For instance, the first image should have a white background. 

Use Amazon’s Advertising Tools 

Utilize Amazon’s advertising tools to boost visibility and sales. Leverage Sponsored Products to promote your items directly on search results and product detail pages, and use Sponsored Brands to showcase your brand and product portfolio. 

Increased visibility will help you improve conversion rates and increase your chances of receiving Amazon’s Choice Badge. 

Maintain Competitive Pricing 

Another vital strategy and tip when it comes to receiving an Amazon Choice Badge is to maintain competitive pricing. Make sure to regularly monitor competitors’ prices and make necessary adjustments to yours. 

Competitive pricing can attract more customers and improve your product’s visibility and sales. By far, we know that these two are vital factors for ranking and receiving a choice badge from Amazon. 

Keep Inventory Levels Optimized 

As discussed previously, the A10 algorithm also takes into account the availability of stock before assigning a choice badge; thus, as a seller aiming to receive one, you should always keep your inventory levels optimized. 

A few useful tips on keeping inventory levels optimized include: 

1) Monitor Inventory Levels: Regularly review stock levels to avoid overstocking or running out.

2) Use Amazon Tools: Leverage tools like Amazon Seller Central’s inventory management features.

3) Set Reorder Alerts: Configure alerts to notify you when stock is low.

4) Analyze Sales Trends: Adjust inventory based on historical sales data and seasonal trends.

5) Optimize Listings: Ensure your product listings are accurate to avoid inventory discrepancies.

6) Manage FBA Shipments: Keep track of FBA inventory and replenish as needed to prevent stockouts.

Get Amazon’s Choice Badge with Enso Brands 

Managing all the aspects of your Amazon store can be challenging, especially in this competitive marketplace. However, you are in the right place, as we have the perfect solution for you. 

Enso Brands is an Amazon Full-Service Agency that provides a variety of services to help sellers rank higher, get the Choice Badge, and make more sales. Our services range from SEO and PPC management to brand and catalog management. 

To find out more about how we can help you scale and grow your Amazon business, contact us, and our team will be more than happy to assist you.