How to Do Keyword Research for Amazon Listings

Keywords are a crucial component of a high-quality SEO strategy that helps businesses rank higher on search engines. When it comes to Amazon, keywords are also crucial as these allow you to rank your products higher on Amazon searches, driving more visibility and conversions. 

In this article, we will review everything regarding keyword research for Amazon Listing and keyword optimization strategies. So, if you are ready, let’s dive into it! 

What are Keywords and Keyword Research? 

To understand the importance of keywords and how to incorporate them into your Amazon store, first, let’s understand what keywords are. Keywords are known as search terms or search queries. 

In search engine optimization, keywords are words or phrases that users use to search for specific products/services or pieces of information. 

Keyword research is the process of identifying these search terms to incorporate into your content to improve rankings. 

Importance of Keywords and Keyword Research on Amazon 

Keywords allow the content to reach the users more efficiently. On Amazon, keywords help you rank higher on search engines and get more visibility on your product listings. 

However, without well-conducted research, you will not be able to identify keywords that rank. It will require more resources, time, and testing. That’s why it is vital to conduct keyword research beforehand to make sure the keywords you choose will help you with rankings. 

Where to Incorporate Keywords on Amazon? 

You can incorporate keywords on Amazon in a few main ways. The first way is to incorporate keywords into product listings (descriptions, titles) and throughout the store. 

The second way is backend keywords. Backend keywords are the “hidden” keywords. You can incorporate these from the Seller Central account’s backend. These keywords are not visible to the customers. However, these are meta tags that help product listings gain more search visibility. 

How to Conduct Keyword Research for Amazon Listings? 

Well, it is time to dive into the practical section of this guide and unveil top keyword research strategies for Amazon Listings. 

#1 Autocomplete Suggestions in the Amazon Search Field 

One of the proven ways to find keywords that rank on Amazon is by autocompleting suggestions in the marketplace search field. For instance, you can type a bottle, and it will autocomplete the search query by showcasing the most searched and trending options. Here is what it looks like:

#2 Leverage the Power of Amazon Keyword Search 

After identifying the target search terms, you should conduct a brief research to understand the search volume. You can use different tools, such as Helium 10 and Jungle Scout, to check the monthly search volume of the preferred term. 

The data insights you can gain with keyword search tools will allow you to have a better understanding of the popularity of the product and demand. 

Consider the Keyword Difficulty and Competition 

While conducting research, identifying popular keywords is not enough. It is also vital to analyze keyword difficulty and competition rates. High-search-volume keywords are difficult to rank for; thus, it is vital to incorporate less competitive keywords into the listings as well (as secondary keywords). 

Choose Primary and Secondary Keywords 

When it comes to choosing specific keywords to incorporate into the content, consider both primary and secondary keywords. The primary keyword is the main keyword you should aim to rank for. 

Secondary keywords are otherwise known as LSI – Latent Semantic Indexing. These keywords are related to the main keyword but are not direct synonyms. Secondary keywords are also important to improve product SEO and rank higher on Amazon’s SERP. 

#3 Analyze Competitor’s Listings 

When you are conducting keyword research, do not forget about competitor research. Checking out competitors’ product listings for inspiration is one of the most efficient ways to find keywords that will help you rank. 

Understand how their products are listed and what keywords they use in the titles and descriptions. Also, pay close attention to the keywords in bullet points. 

How to Incorporate Keywords on Product Listings? 

After you have identified the keywords you want to incorporate, it is time to understand where you can strategically place them. The primary keyword must be in the product title. Also, include it in the description, bullet points, and product image filenames. 

The secondary keywords are not required to be placed in the title, but if you can incorporate them, then go ahead. You should incorporate secondary keywords in the product descriptions and product image filenames. 

How to Incorporate Hidden/Back-end Amazon Keywords? 

To improve the rankings even further, consider incorporating primary and secondary keywords at the back end of your Amazon store. The primary purpose of these is to enhance the organic ranking of the product listing. 

To add backend keywords, you first need to log in to your Amazon Seller account. Afterward, navigate to the Inventory tab. In the Inventory tab, click the Edit button and choose the tab Offer. Then, click on Keywords. It will open the hidden keywords section where you can add more keywords. 

Benefits of Using Keywords on Amazon 

Using keywords on Amazon will provide you with a variety of benefits. So, let’s take a brief look at each of these in more detail. 

1) Higher engagement rate. Keywords allow you to reach the right audience and drive more traffic to your listings. By reaching the right audience, engagement rates automatically increase.

2) More insights. Keyword research and analysis give you better insights into current search trends and consumer behavior. This data allows you to offer products that are in demand. 

3) Qualified traffic. Keywords improve the SEO optimization of your listings, helping you get more qualified organic traffic and increase conversions. 

4) More sales. Product listings that rank high drive more conversions, thus increasing sales. 

Improve Your Amazon Rankings with Keywords 

If you want to improve your Amazon rankings with proper keyword optimization and SEO strategy, then you are in the right place. Enso Brands provides professional Amazon Listing optimization services to improve conversion rates and visibility of your products. 

We offer services ranging from keyword research to full SEO optimization of your Amazon listings. So, if you are planning to grow your Amazon Business and improve organic traffic, contact us, and let’s create the perfect strategy for your business.