Dealing with Amazon Account Suspension and Reinstatement

A suspended Amazon Account does not mean that you can never sell on Amazon again, as your account has not yet been terminated. In fact, there are multiple strategies and recommendations that will help you start selling once again. 

In this article, we will explore everything regarding Amazon account suspension, from common reasons accounts get suspended to recommendations on how to get your seller account back. So, if you are ready, let’s start! 

What Does Suspended Amazon Account Mean? 

First of all, let’s understand what a suspended Amazon Seller Account is. When your seller account gets suspended, you will receive an email notification. The email usually highlights the reason or reasons for suspension. 

As a seller, you won’t be able to sell on Amazon while your account is suspended, which can severely damage your business. 

Common Reasons for Account Suspension on Amazon

In order to avoid account suspension, you should be aware of the common reasons that lead up to it. 

Bad Customer Service

One of the most common reasons for seller account suspension is bad customer service which leads to a bad client experience. Amazon takes good care of its reputation. Thus, it suspends sellers, which can potentially damage it. 

Change in Banking Details

It sounds quite unlikely. However, this is a very common cause of suspension of Amazon Seller Accounts. 

Selling Prohibited/Unregulated Products

Some products are restricted on Amazon, while others are completely prohibited. So, before listing your product on Amazon, make sure it is compliant with all the requirements and does not fall under the prohibited or restricted product niche. 

Late Order Fulfillment 

If you constantly fail to deliver orders on time, this is yet another common cause of account suspension. In fact, the late shipment rate should always be under 4%. 

Listing Guideline Violations

Another common reason why your seller account can get suspended is listing guidelines violations. For example, it is vital to ensure that your product description is accurate and transparent. The copy must be compelling to convert, but it must also be authentic and accurately describe the product. 

False Information

Your account can also get suspended if you provide incorrect information. For instance, if you provide a name other than yours or an incorrect tax number, then you will get suspended.  

So, make sure to enter relevant and up-to-date information when creating a seller account.

How to Get the Suspended Seller Account Back? 

Well, if you fall into the trap of accidentally violating a policy or making a mistake that results in an account suspension, there is no need to panic. Instead, focus on what you can do to get your seller account back as soon as possible to avoid the negative consequences of suspension on your business. 

Find the Cause 

Read the email Amazon has sent you regarding the suspension notice and try to find the causes of the suspension outlined in the email. Understand what policy violations were made or recent changes that have been made on the account that could have possibly led to the reinstatement. 

Next Steps 

When you are clear on the cause or causes of suspension, it is time to come up with a plan of action. Make sure to outline every tactic and strategy you plan to use. For instance, if you have violated the policy, outline the steps you will take in the future to fix it and not to do it again. 

Then, navigate to your Amazon Seller Central, where you can appeal the decision. Choose an option for appeal and present your Plan of Action. Afterward, submit your appeal and wait for a review decision. 

Contact Support 

You can also contact Amazon support to ask for updates regarding your account status or to learn what can be done to restore the account. However, make sure to be polite and patient.

Best Practices to Avoid Amazon Account Suspension & Reinstatement 

Amazon account reinstatement can be avoided if you follow the tips and practices mentioned below. 

Always Update Your Account 

In order to avoid account suspension, regularly update it and make sure it is compliant with all the new terms and conditions of Amazon. Pay close attention to product listings and details of each product, ensuring high accuracy. 

Make Sure to Deliver Orders on Time

Fulfill orders on time. This will not only create a better reputation for your business but also save you lots of time dealing with account suspension. Your late order fulfillment rate should remain lower than 4% to maintain the healthy performance of your store on Amazon. 

Customer Support 

Always stay in touch with your customers and make sure you are providing high-quality customer support. One of the common reasons for suspension are bad reviews and poor performance. So, even if you are running late or are out of inventory, good customer service can help you avoid bad reviews. 

Make Sure Your IPI Score is Good 

Amazon tracks various metrics on your account to ensure its quality and credibility. One such important metric is the inventory performance index. This index showcases your stock’s turnover and allows algorithms to evaluate how well you manage inventory to meet demand. 

Amazon’s minimum IPI score changes quite frequently. So, it is yet another reason to stay updated and track new policy changes. 

Successfully Manage your Account and Avoid Suspension 

Oftentimes, you might not have time to keep track of new policies and requirements. That’s when your account can face potential risks. After all, it is hard to keep track of every aspect of your business, especially as it grows. 

So if you want a 7-figure income business on Amazon while making sure your seller account is safe, you are in the right place. Optimize your Amazon store management and avoid account suspension with Enso Brands. 

Enso Brands handles every aspect of your Amazon store management, from PPC advertising to content management and bookkeeping. With us, your store will not only be safe from suspension but also grow at a fast speed.