Guide on Amazon Product Photography for Sellers in 2024

Vision is one of the most important senses a human being has. Because of that, most of us tend to perceive information better when it is accompanied by visuals. In fact, high-quality visuals increase sales by almost 80%. So, let’s find out everything you need to know about Amazon product photography to increase conversions on your storefront. 

Importance of Product Images on Amazon

First of all, let’s briefly overview the key benefits that high-quality photos on your eCommerce store provide you with. 

• High-quality product images increase sales. They help to showcase to the customer precisely what they are going to get. 
• Branding. Good images help you position your brand better. Plus, whenever a potential customer visits your storefront, they see neat listings, which helps to build trust and credibility. 
• Helps you to differentiate from the competition and display your unique products. 

There are just a few points on why product images are important; there are, in fact, many others. But, for now, let’s move to the next section.

Amazon Product Photo Requirements 

When it comes to product images, Amazon has certain standards and requirements to maintain its reputation as well. 

Amazon listing photo requirements. 

For instance, when it comes to the main image of your product displayed upfront, it must have a white background. Ideally, you will shoot the image on a white background, but if you do not have such an option, simply use background remover tools and some Photoshop. Also, main images cannot include logos, texts, or other infographics. 

When it comes to additional images, some of the requirements include standing models for clothing. 

When it comes to Amazon product image size requirements, the platform asks for images with at least 1000 pixels resolution on each side. The maximum number of pixels should not exceed 10,000. The platform generally recommends using 2000×2000 images for the most optimal uploads and results. 

Also, keep in mind that you need to upload high-resolution images, but it cannot be more than 10MB for each. So, you might want to check camera settings before taking photos or use a tool to compress images. Checking camera settings is a better option, as compressing images results in lower quality.

How to Optimize Your Images for High Conversions 

Finally, let’s take a look at the practical tips for Amazon image optimization. 

#1 Use Good Lighting 

Good lighting is vital for high-quality product images. So, whether you are taking the image yourself or asking a friend/hiring a professional, make sure to set up and use proper lighting. 

Try to take photos of your product during daylight hours to get the most natural lighting possible. If you are not satisfied with the quality of light, you can also use technical equipment. Keep in mind that the final edits can always be made through photo editing software. 

#2 Take High-Quality Photos from Different Angles 

Good lighting is important; nonetheless, do not underestimate the vitality of showcasing your product from different angles. Because your potential customer cannot physically see or feel the product, it will be very helpful to upload pictures from different angles. 

Also, when it comes to taking high-quality photos, ensure good resolution. Do not upload photos that are bad in quality, blurred, or on which the product is too small. Amazon requires that the product on the photos you upload just occupy 85% or more % of the frame. 

#3 Use Infographics 

Use infographics and comparison charts to help customers get more information on the product. This is an awesome way to add graphic elements to the real product photo. First, it adds more visual appeal to ordinary photos, and it also helps customers to make faster purchasing decisions. 

Tips for Image Optimization 

A single image or two displaying the product is old school, so here are a few practical recommendations on how to improve the quality of your product listings with photos. 

• Use the space for additional images. Besides the main image, you can upload a few others. By the way, one of them can be a product video. Uploading a video is an awesome idea as it adds more dynamic content, potentially resulting in higher conversion rates. 
• Focus on the main image of the product the most. The main image is what customers are going to see first. So, make sure you upload the best picture that is also up to all Amazon requirements. 
• Add text to the additional images of your product. You can add relevant information right on the image. For instance, if you want to show what X part of the product is named or does it is better to add the text on the image instead of trying to explain it in the product description. 
• Use lifestyle imagery. If you have a cool idea of showcasing your product in real life, make it come true. Customers tend to trust and get products that showcase how and when they can be used in everyday life. 
• Zoom in. One more useful tip to use when taking a product photo is the zoom-in feature. Your product might have lots of nice yet small details that can be missed on the main picture. So, instead, take advantage of your camera’s zoom-in feature and take a few zoomed-in photos of the details of your product. You can also add additional text on such pictures explaining what that detail is and what it does.

Frequently Asked Questions  

Well, it is time to answer a few frequently asked questions. 

How to Hire a Professional Product Photographer? 

If you want to hire a photographer to make sure your product images are of the best quality, then here are steps you can take: 

• Search for Amazon product photography services on different freelance servers (such as Fiverr or Upwork) 
• Pick photographers you would like to learn more about 
• Skim through their portfolios and make sure their niche is product photography 
• Choose the one that offers the best quality and price within your budget
• Set up a meeting. 

How to Take Images as a Dropshipper? 

If your business is based on a dropshipping model, then you simply need to upload product images your supplier already has displayed on their website. Simply make sure those images have high resolution and are not blurred after downloading. 

If you cannot find high-resolution images on the supplier’s website, use Google’s visual search engine and try to find other images of that product. Essentially, make sure to download the one with the highest possible quality. 

How to Optimize Product Listings for Sales? 

Having high-quality images for your products is awesome, but for sales, you will need a bit more than that. So, here are also a few other tips on how to optimize your product listings to make sales. 

• Write high-quality and SEO descriptions. Search for keywords you can use to improve the rankings of your products via text. 
• Use the Amazon Sponsored Ads tool to rank higher on the engine. 
• Create a high-quality Amazon Storefront with a good visual hierarchy. So, whenever a customer visits your store, they can easily navigate through it and find what they are looking for. 

Optimize Your Amazon Business Processes for Success 

Keeping up with running an Amazon store can be challenging. There are lots of day-to-day tasks that take up the majority of the time. So, instead of focusing on doing it all by yourself, you can focus on optimizing these processes. 

Enzo Brands is an Amazon Agency that has been on the market for many years. It offers services from brand content creation to bookkeeping. The main aim is to help you grow into a 7-figure empire. 

Enso Brands will help you take care of the most important aspects of your business and optimize processes to foster growth.