Amazon Small and Light Program: 2023 Guide
As Amazon continues to evolve into a mega e-commerce platform, it constantly seeks to support its sellers through various programs. One such game-changing program is the Amazon Small and Light Program, which offers substantial advantages for sellers dealing with small and inexpensive products.
In this guide, we’ll explore the program’s latest updates and help you navigate its benefits, enrollment process, and practical tips for successful implementation. Let’s get started.
What Is the Amazon Small and Light Program?
The Amazon Small and Light Program is a fulfillment option provided by Amazon that allows sellers to offer small, inexpensive items in a cost-effective manner. This program is specifically designed for products that are priced under a certain threshold, weigh less than a certain amount, and can fit into certain size specifications. While this program is beneficial for sellers, it does come with the trade-off of relatively slower shipping speeds compared to products sold under standard FBA.
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Note: As of August 29, 2023, the Amazon Small and Light Program will be concluding in the USA. Amazon has decided to replace it with the new Low-Price FBA rates, which will automatically apply to eligible items priced below $10. This change is intended to grant products faster FBA fulfillment speeds while still maintaining low price rates.
Benefits of the Small and Light Program
The Amazon Small and Light Program provides a range of benefits to both sellers and customers. These benefits include the following:
Lower Fulfillment Costs
The most noticeable benefit of the Small and Light Program is the lower FBA fees. Since light fees are determined by the size and weight of the product, dealing with smaller and lightweight items results in lower overhead costs. These lowered fees will enhance your profit margins, allowing you the flexibility to pass on the cost savings to customers through competitive prices. This creates a mutually beneficial and advantageous situation for all involved.
Access to Complimentary Promotions
By enrolling in the Small and Light Program, you gain access to a range of promotional benefits provided by Amazon, all at no additional cost. These valuable promotions have the potential to substantially enhance the visibility of your products, leading to increased traffic to your product pages.
Prime Eligibility
Products enrolled in the Small and Light Program are eligible for Prime, including the free shipping benefits that Prime members enjoy. The Prime badge not only increases the appeal of your products but also helps you compete more effectively with other sellers, potentially leading to higher conversion rates.
Instant Customer Trust
Another notable advantage of enrolling in the Small and Light Program is the potential for gaining instant customer trust. Amazon is a recognized and trusted brand worldwide. Therefore, products sold under Amazon’s programs, like the Small and Light Program, naturally benefit from this established trust. This implicit association can be instrumental in attracting customers who might otherwise be hesitant to buy from an unfamiliar seller.
Eligibility Criteria for the Program
To be eligible for the Small and Light Program, you must meet the following criteria:
- Sellers must have a registered Amazon Seller account
- The shipping weight of the product must be 3 lb or less.
- The product must adhere to the price limit of less than $12.
- The product dimensions must not exceed 18 inches in length, 14 inches in width, and 8 inches in height.
- Only new products are eligible. Used or refurbished items are not accepted.
- The product must be listed on Amazon for at least 90 days, with a minimum of 25 sales in the last four weeks.
- The product must have an Amazon barcode.
Products Not Eligible for the Small and Light Program
Certain categories of products are not eligible for the Small and Light Program. This includes:
- Adult Products.
- Hazardous Materials (Hazmat Products).
- Temperature-Sensitive Products.
- Products from restricted categories including collectible coins, DVDs and Blu-rays, streaming media players, etc.
Packaging Requirements for Small and Light Products
The Small and Light Program has specific packaging requirements. This includes:
- Each outer case, shrink-wrapped bundle, or bag should have a label displaying the number of sellable units.
- Units of the same ASIN must be bundled together in clear plastic bags or case packs.
- Each shipment should contain a minimum of 24 units per SKU.
- Only jiffy bags and poly bags are acceptable. Breakable items should be properly protected to prevent damage during shipping.
- If applicable, pallets should be front-loaded and single-stacked with no more than 22 skids per trailer.
- Units without a scannable barcode (EAN/UPC/FNSKU) or sharing a barcode with multiple ASINs should be individually stickered.
How to Enroll in the Small and Light Program
To enroll in the Small and Light Program, follow the steps below:
Step 1: Log In to Your Amazon Seller Central Account
Step 2: Navigate to the “Small and Light” Page
- Once logged in, you will be directed to the Seller Central dashboard.
- From the menu, click on Inventory and then select Manage FBA Inventory.
Step 3: Select Products for the Small and Light Program
- On the Manage FBA Inventory page, you will see a list of your products.
- Identify the products that meet the eligibility criteria for the Small and Light Program.
- Select the products by checking the boxes next to their names.
Step 4: Enroll Selected Products in the Small and Light Program
- With the products selected, click on the Actions drop-down menu above the list and choose Change to Small and Light.
- Follow the on-screen prompts to enroll your selected products in the Small and Light Program.
Step 5: Confirm Enrollment Status
- After enrollment, you will receive a confirmation message indicating the successful enrollment of your products in the Small and Light Program.
- To verify the enrollment status, go back to the Manage FBA Inventory page and check if the enrolled products are labeled as Small and Light.
Step 6: Set Pricing and Shipping Settings
- As part of the FBA Small and Light Program, you will have access to reduced fee pricing in comparison to the standard FBA fees.
- Set competitive prices for your Small and Light products to attract customers.
- Configure your shipping settings to ensure timely delivery to customers.
Summary
Amazon’s Small and Light Program is an excellent avenue for maximizing profits from small, quick-selling items. From reduced fulfillment fees to increased customer trust, the program offers numerous benefits to sellers. However, sellers in the USA should be aware that the program will soon be replaced by the Low-Price FBA rates, which will offer fast FBA delivery speeds.
Looking for expert assistance in managing your Amazon seller account? Enso Brands offers a comprehensive range of one-stop Amazon services tailored to optimize your performance and maximize your potential on the platform. Contact us today and discover how we can help your business thrive on Amazon!
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