How to Get Your Amazon Store Link and Share It With Customers

Your store link is one of the most useful tools you have. It’s basically what takes customers directly to your storefront. But the thing is that not many sellers know how to find it, or don’t realize how powerful it can be when shared correctly.

Here’s a guide to show you exactly how to start an Amazon storefront and share your Amazon store link. 

What Is an Amazon Storefront Link?

Your Amazon store link (or storefront URL) is a direct web address that, when clicked, will take a buyer to your branded Amazon store featuring only your products. It’s unique to your brand and usually looks something like this:

https://www.amazon.com/stores/YourBrandName/page/XXXXXXX

It’s just like the “home page” of your store on Amazon. Here, the customers can have a look at your products, get familiar with your brand, and make purchases without any distraction from competitor listings.

If you’ve registered your brand through Amazon Brand Registry, you can create a custom storefront along with a link that reflects your brand identity. In case you don’t have a custom store, you can share a link that will take the buyers to your seller profile or brand ​‍​‌‍​‍‌page.

Why Do You Need to Know Your Amazon Store Link?

Your store link is your brand’s home on Amazon. It is a single link where buyers can check out all your products, get to know your story, and see your collections. Without it, customers will have to go to individual listings, which means they might buy one product but miss everything else you sell.

Here’s what your Amazon store link helps you do:

• It helps drive direct traffic from social media, websites, and ads straight to your brand.
• It increases cross-selling by showing customers your full range of products.
• It builds trust and conversions by showing your verified brand presence on Amazon.

How to Get Your Amazon Store Link 

There are a few ways to find your Amazon store link, depending on whether you’re a Brand Registered Seller (with a custom Amazon Storefront) or a non-brand individual seller:

Brand Registered Seller

Step 1: Check If You Have an Amazon Store

Before you look for your link, make sure you actually have an Amazon Store set up.

You can only create a store if:

• You are brand registered with Amazon Brand Registry, and
• You are enrolled in the Professional Selling Plan.

To confirm this:

1. Log in to Seller Central.
2. Go to the Stores tab in the top menu.
3. Click Manage Stores.

If you already have a store, you’ll see your brand name and a “View Store” option. If not, you’ll need to create one.

Step 2: Create Amazon Storefront (If You Haven’t Already)

If you haven’t already, here’s a step-by-step guide on how to create an Amazon storefront:

1. Go to Seller Central → Stores → Manage Stores.
2. Click “Create Store.”
3. Choose the brand you want to associate with the store (you must have Brand Registry approval for this brand).
4. Choose a template (Amazon provides layout options like product grid, marquee, etc.).
5. Add your brand logo, header image, and homepage content.
6. Add pages for categories like “New Arrivals,” “Best Sellers,” or “Collections.”
7. Add your products.
8. Click Submit for Review.

Amazon usually approves your store within 24 to 72 hours.

Once approved, your store will be live and you’ll get a public URL that customers can visit.

Step 3: Find Your Amazon Store Link

Now that your store is live, finding your store link is simple. But Amazon doesn’t make it very obvious where it is.

Here are a few ways to get your link.

Option 1: Through Seller Central

1. Log in to Seller Central.
2. Go to the Stores tab → Manage Stores.
3. Under your brand name, click View Store.
4. Once the page opens, copy the URL from your browser’s address bar.

Option 2: Through Amazon.com (Customer View)

1. Go to Amazon.com.
2. Search for your brand name or one of your products.
3. On your product detail page, under the product title, click your brand name.
4. That link takes you to your Amazon Store and you can copy it from the browser.

Non-Brand Registered Sellers (Seller Profile Link)

If you haven’t registered your brand or don’t have a custom storefront, you still have a “Seller Profile” page that shows all your products.

Step 1: Go to one of your product listings.

Step 2: Below the “Buy Now” button, you’ll see “Sold by [Your Seller Name].” Click on your seller name.

Step 3: The page that opens is your Seller Profile Page. This is your store link. It doesn’t have the same branding as a custom storefront, but it still directs customers to your complete catalog.

If you’re serious about branding, consider enrolling in Brand Registry so you can build a storefront later. 

How to Share Your Amazon Store Link

Once you have your store link, use it wherever your customers are. Here are some of the best ways to share it:

Add It to Social Media Profiles

Insert your Amazon store link in your social bios (Instagram, Facebook, Pinterest, YouTube) where customers can easily find it. If you post often, consider using UTM parameters or Amazon Attribution links so you can track how much traffic each platform brings.

Include It in Email Signatures

Every email you send is a potential marketing touchpoint. Add a simple line like:

Shop our full range on Amazon: [your link here]

This works great for customer service emails, supplier communication, and newsletters. It looks professional and helps increase your store traffic over time.

Add It to Product Packaging and Inserts

Add a QR code that leads directly to your Amazon Store. It’s a great way to encourage repeat purchases and build long-term customers.

You can generate a QR code using free tools such as qr-code-generator.com, then link it to your store URL, and finally print it on inserts or thank-you cards.

Share It in Blog Posts or Articles

If you have a website or a blog, make sure that you always drop your Amazon store link in the relevant articles or posts. By doing this, you create backlinks that can increase your traffic and improve SEO.

Use It in Ads and Promotions

While you run ads (like Google Ads, TikTok Ads, or influencer campaigns), it is always good to use your Amazon Store link rather than individual ASIN links. That way, if one product runs out of stock, buyers can still find your other listings.

How to Make an Amazon Storefront Go Viral

Tell your story. Customers are always eager to know the “why” of your brand, as it helps them connect and remember you. Use strong visuals like lifestyle photos and short videos.

Highlight your top products and customer favorites so that new visitors can easily figure out what to buy. Also, use the help of influencers to promote your store link on TikTok, Instagram, and Pinterest. 

Summary

Getting your Amazon Store link is simple once you know where to look. Your brand store link is your brand’s identity on Amazon. Keep it updated, promote it across all your channels, and track every click.

Setting up your Amazon Store is just the start. Turning it into a real growth engine takes strategy. At Enso Brands, we handle everything from SEO and A+ content to PPC and Amazon store management services. Contact us today to learn more.