Benefits of Amazon PPC Outsourcing: 2023 Guide
According to a recent Jungle Scout Report, a whopping 75% of Amazon sellers have incorporated some form of PPC advertising into their strategies. This means that if you’re not using PPC, you could be lagging behind in an increasingly ad-driven marketplace.
Managing PPC campaigns is no cakewalk – it requires a professional touch or a well-coordinated in-house effort. This can be an exhausting task, and if you don’t have the right expertise, it may result in more financial drain than actual profit generation. This is why an increasing number of sellers have decided to outsource their PPC campaigns. In this blog post, we’ll dive into why outsourcing PPC is the way to go and how it can benefit your business.
What Is PPC Outsourcing?
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Before diving deeper into its benefits, let’s clarify what PPC outsourcing actually means. PPC, or Pay-Per-Click, is an advertising method where advertisers pay a fee every time their ad is clicked on. It’s a way to buy visits to your listing, rather than attempting to “earn” those visits organically.
So, when we talk about PPC outsourcing, we’re referring to the practice of hiring an external digital advertising agency or expert to manage these PPC campaigns on your behalf. These experts have specialized knowledge and tools that can help craft effective advertising campaigns for various types of Amazon PPC ads whether that is Sponsored Product Ads, Sponsored Brand Ads, Sponsored Display Ads, or Amazon DSP.
What Are the Benefits of Outsourcing PPC Services?
Advertising on Amazon can be quite challenging due to the multitude of tasks involved. Thankfully, there are numerous advertising agencies available to provide valuable assistance and relieve you from the burden of managing your Amazon PPC campaign on your own. Here are the advantages of enlisting the services of a PPC agency:
Expertise and Experience
When you outsource PPC services to an agency, you gain access to experts who have honed their skills through years of experience. These professionals understand Amazon’s advertising ecosystem inside out. They know how to identify high-performing keywords, optimize ad campaigns, and navigate the ever-changing landscape of Amazon’s advertising policies. By leveraging their expertise, you can expect better results for your advertising budget.
Managing Amazon PPC campaigns can be time-consuming. From keyword research and ad creation to monitoring and optimization, it requires constant attention. Outsourcing this task frees up your valuable time to focus on other aspects of your business. This time-saving aspect can significantly contribute to your overall business efficiency.
While outsourcing your Amazon PPC management comes with a cost, it can often be more cost-efficient in the long run. Experienced agencies are professionals at optimizing campaigns to maximize your ROI. They can help you avoid common mistakes that could result in wasted ad spend. Ultimately, their expertise can lead to reduced advertising costs and improved profitability.
Keeping Up With Amazon’s Changes
Amazon’s advertising platform is constantly evolving. New features, policies, and algorithms are regularly introduced. Staying up-to-date with these changes can be challenging for individual sellers. Outsourcing your Amazon PPC management ensures that your campaigns remain aligned with the latest industry trends and Amazon’s best practices, helping you stay competitive in the marketplace.
As your business grows, so do your advertising needs. Outsourcing allows you to scale your PPC campaigns seamlessly. Whether you’re launching new products or expanding into new markets other than Amazon, experienced professionals can adapt your advertising strategy to accommodate your growth, ensuring that your ads continue to deliver results.
What Type of Amazon PPC Agency Should You Opt for?
When considering outsourcing your PPC management, it’s essential to decide which type of agency best suits your needs: a full-service agency or a specialized PPC agency. Below, we’ll explore the differences between the two to help you make an informed decision:
A full-service agency offers a comprehensive range of services that go beyond just PPC management. This includes managing seller central tasks, handling bookkeeping, design and content creation, and overseeing stock reimbursements, among others. They are ideal for sellers looking for an all-in-one growth partner. Instead of juggling contacts from different agencies, you have a single point of contact for all your needs.
Dedicated PPC Agency
On the other hand, dedicated Amazon PPC agencies focus on specific aspects of Amazon PPC advertising including keyword research, bid management, or creative ad development. They excel in their chosen niche and can provide highly specialized expertise.
Furthermore, they are not confined solely to Amazon ads; many of them extend their services to other advertising platforms like Google Ads and Facebook Ads. They are best suited for sellers who have already mastered other aspects of their business and are looking specifically for expert assistance in PPC.
How Much Do Amazon PPC Agencies Charge in 2023?
The short answer is it depends on the type of agency you hire. A specialized digital marketing PPC agency will typically charge between $400 and $2,000/month for mid to large-sized sellers. Full-service agencies that offer additional services beyond PPC can charge up to $5,000/month.
How to Outsource a PPC Agency for Your Amazon Business
Outsourcing your Amazon PPC management to a capable agency can be a game-changer for your business. Here’s a step-by-step guide on how to effectively outsource a PPC agency:
Step 1: Define Your Goals and Needs
Before you start your search for a PPC agency, clearly define your goals and requirements. What are your advertising objectives? Are you looking for help with specific tasks, such as keyword research or bid management, or do you need a full-service agency to handle all aspects of your Amazon business?
Step 2: Research and Shortlist Agencies
Begin your search by researching Amazon PPC agencies. You can use referrals, blogs, or social media platforms to find reputable agencies. Create a shortlist of agencies that align with your goals and needs.
Step 3: Check Credentials and Experience
Evaluate each agency’s credentials and experience. Look for agencies with a proven track record of delivering results for Amazon sellers. Check their client testimonials, case studies, and any relevant certifications or awards.
Step 4: Schedule Consultations
Reach out to the shortlisted agencies to schedule consultations. These meetings provide an opportunity to discuss your specific requirements, ask questions, and gauge the agency’s responsiveness and professionalism.
Step 5: Ask the Right Questions
During consultations, ask relevant questions, such as:
- How do you approach Amazon’s PPC strategy and campaign setup?
- What tools and technologies do you use for PPC management?
- Can you provide examples of successful campaigns you’ve managed?
- What reporting and communication processes do you have in place?
- Do you have experience with businesses similar to mine?
Step 6: Review Pricing and Contracts
Discuss pricing structures and contracts with each agency. Different agencies have different pricing structures including flat-fee pricing, ad spend percentage-based fees, and bundled pricing that includes extra services. Be wary of agencies that require long-term contracts with no room for flexibility.
Step 7: Request Proposals
Ask each agency to provide a detailed proposal outlining the services they will offer, the expected outcomes, and a timeline for achieving results. Compare these proposals to make an informed decision.
Step 8: Finalize the Agreement
Once you’ve selected an agency, carefully review and finalize the agreement. Ensure that all terms and expectations are clearly outlined, including services, fees, reporting, and termination clauses.
The benefits of Amazon PPC outsourcing are clear and extensive. As we navigate through 2023, opting to outsource your Amazon PPC management can be the pivotal step that propels your business toward increased visibility, higher sales, and remarkable growth.
Looking for an expert agency for outsourcing PPC campaigns? Enso Brands offers a comprehensive range of one-stop Amazon services tailored to optimize your performance and maximize your potential on the platform. Contact us today and discover how we can help your business thrive on Amazon!
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