Understanding and Using Amazon Lightning Deals

If you want to increase product visibility and sales quickly, then Amazon Lightning Deals is the perfect solution for you. Customers always browse the marketplace to find products at the best prices, while sellers always aim to generate revenue and a loyal customer base. Well, Lightning Deals makes the goals of both parties achievable. 

In this guide, we will review everything regarding Amazon Lightning Deals, from what these are to their benefits. Also, we will cover a step-by-step process of creating a Lighting Deal as a seller. So, if you are ready, let’s dive into it! 

What are Amazon Lighting Deals? 

Amazon Lightning Deals are discounts and promotional offerings available on Amazon for the sellers. These deals are limited-time promotions featured for a few hours on the Today’s Deals page to capture interest and stimulate quick purchases. These deals last from 2 to 6 hours or until the inventory runs out. 

Eligibility Criteria for Creating Lightning Deals 

You cannot just wake up and create a lightning deal; wouldn’t that be easy, though? Well, the reality of Amazon is that it takes certain eligibility criteria into consideration. So, let’s take a look at these criteria. 

Professional Seller Account 

To be eligible for offering a lightning deal, you should have a professional seller account. Besides having a professional seller account, you should also meet other requirements, such as selling large quantities. 

Seller Rating 

If you plan to offer lightning deals, ensure your seller rating is above 3.5. If it is below 3.5, you simply won’t be eligible. However, there are always strategies to employ and improve seller ratings, such as providing better products, quality service, etc. 

Product Criteria

If you meet the first two criteria, you are eligible. However, not all of your products might be eligible for the Lightning Deal. Eligible products must have at least 3-star ratings or above, be in a new cognition, be Prime-eligible, comply with Amazon policies, not be in the restricted category, and have multiple variations. 

Benefits of Amazon Lighting Deals 

Helps to Clear Excess Inventory 

Excess inventory poses significant risks for the sellers, from increased storage fees to obsolescence risks. To successfully mitigate these risks, you can incorporate Amazon Lightning Deals. These are perfect for supporting sellers in cleaning excess inventory over a short period. 

By eliminating excess inventory, you will save resources on storage fees and avoid the risks of stranded or obsolescent inventory. 

Helps to Boost Sales

Lightning Deals are featured in the Today’s Deals section, increasing visibility and resulting in more sales. Sales contribute to higher profits, which allow your business to stay competitive in the market. 

Supports Building a Loyal Customer Base 

Organic growth and a loyal customer base are significant goals sellers aim to reach. Well, Lightning Deals allows these goals to come true very quickly. First, these deals drive more visibility, thus allowing more new customers to purchase the product. If they like the product, they become returning customers, helping you build a loyal customer base. 

Allows to Maintain Sales Velocity 

The product reaches its maturity at some point, and after reaching it, it becomes increasingly difficult for the sellers to generate high sales volumes. In this scenario, sellers implement various promotional strategies and discounts to maintain sales velocity. On Amazon, these promotional strategies are mainly focused on Lightning Deals and other short-term promotions.

Are Lighting Deals Better than 7-Day Deals? 

A popular question among the sellers is whether or not lightning deals are better than 7-day deals. Lightning deals get features on the deal page and create a sense of urgency among users as these run for a shorter period of time. All of this stimulates impulse buying. 

However, there is no clear answer to whether or not lightning deals are better than 7-day deals, as it all depends on your situation, niche, and products. You can try both options and understand which one works best and brings the most revenue in your case.  

How to Create an Amazon Lighting Deal? 

As far as the benefits and eligibility are clear, let’s take a look at how to create a Lightning Deal. 

To create a Lightning Deal: 

1) Login to your Seller Central Account 

2) Navigate to the “Deals” dashboard 

3) Click on “Create a New Deal” 

4) Choose eligible products from your inventory and date range based on the presented options. 

5) Enter the deal’s price, discount, and quantity of the product available (Amazon will give you maximum and minimum ranges to choose from). 

Afterward, make sure to review the details and submit your deal. 

How to Stop a Lightning Deal? 

If you want to stop the deal before the set time, simply navigate to the Lightning Deals dashboard. From there, select the “All” tab, then click on “View” next to the deal you plan to cancel, and finally click on the “Cancel” button. 

What to Do Before Creating a Lightning Deal? 

Even though Lightning Deals come in handy with a variety of benefits, there are a few things to consider before offering these. 

The First one is cost. To submit deals, you must pay a fixed fee to start a campaign. Also, even though you generate more sales, your profits might not be as high as you offer high discounts. Ensure the cost of running the deal brings the expected return on investment. 

Remember to consider inventory as well. Lightning Deals can result in your stock running out, which can cause delays or mismanagement of stock levels. 

Before offering lightning deals, carefully assess your case to understand the benefits and risks. 

Increase Your Profits Starting Today 

Managing all the aspects of your Amazon Store can be challenging. To increase your profits and offer the best deals with the highest ROI, you need a careful assessment and good help. Well, luckily, you are in the right place. 

Enso Brands is a full-service Amazon Agency that will help you strengthen your brand and generate more revenue with an excellent strategy. We offer services ranging from PPC campaigns to bookkeeping and help you optimize every aspect of your store for maximum efficiency. 

Contact us to find out every way in which we can help you grow your business.