Preparing for Amazon Prime Day: Seller Tips

Amazon Prime Day is one of the most anticipated shopping events of the year. It offers a multitude of benefits both for sellers and buyers. Today, we will focus on sellers. Amazon Prime Day allows sellers to maximize sales and boost brand visibility, increasing chances of building a loyal audience that will return for more. 

Throughout today’s article, we will review everything you need to know about Amazon Prime Day as a seller, from what it is to its benefits and strategies to maximize sales. Thus, let’s dive into it! 

What is Amazon Prime Day? 

First, let’s clarify the definitions. Amazon Prime Day is an annual shopping event exclusively for Amazon Prime members, offering a wide range of significant discounts, flash sales, and exclusive deals. 

Amazon launched Prime Day in 2015 to celebrate its 20th anniversary. However, since then, Prime day become a tradition hosted every year. In fact, Prime Day has gained so much popularity that it has overtaken Black Friday and Cyber Monday. 

Brands and consumers both love and anticipate Prime Day for several reasons. Consumers wait to get good deals and save money, while businesses wait to boost sales and gain loyal customers. 

Benefits of Prime Day for Sellers 

Prime Day offers a multitude of benefits not only for buyers but also for sellers. So, let’s take a look at the leading benefits sellers gain on Amazon Prime Day. 

Increased Sales

Prime Day multiplies already high traffic on Amazon, allowing sellers to reach a wide audience and significantly increase sales. Millions of Primer members are actively looking for the best deals, and your products have a huge chance of being exposed. 

New Customer Market 

Another essential benefit sellers gain on Amazon Prime Day is exposure to new markets. As a seller, you have an incredible opportunity to increase brand reach and awareness amongst completely new customers. If you use this opportunity correctly, many of them can become returning customers. 

Excess Inventory Clearance 

Finally, Amazon Prime Day simply allows sellers to clear their excess inventory without risks such as products going bad or additional storage fees to keep the inventory. This is especially useful for slower-selling items as sales of those products will create additional capital to invest in a better offering. 

How to Prepare for Amazon Prime Day? 

You must prepare for Amazon Prime Day to get the most out of it. Here are some actionable strategies and tips on how to prepare and make sales 

Check Your Inventory Levels 

The number one thing you need to do is to check your inventory levels. When Prime Day comes around, it is essential to make sure that you have available stock in place to generate sales and support high demand. 

Think about it: if the product is out of stock, how will customers purchase it? They will simply turn into competitors, and you will lose sales, which can also result in you losing the Buy Box. 

Therefore, ensure that your inventory management is optimized before Prime Day, and stock up on best-selling products in preparation for the event. 

Refine Your Strategies 

To prepare for Prime Day, start by analyzing your historical performance data. Such analysis will allow you to redefine future strategies and identify areas of improvement to maximize ROI. 

Here are a few tips on how to conduct this step: 

– Review past campaign data and analyze insights. 

– Assess Amazon Marketing Cloud insights to gain first-party data on how to optimize ad placements further. 

– Look beyond sales figures and conduct an in-depth analysis to understand how each element of your promotional efforts helps you reach the desired goal. 

When you gather all the necessary data and insights, it is time to refine strategies. So, start leveraging the gathered insights from past performance to tailor product recommendations and optimize ad placements for better results on Amazon Prime Day. 

Optimize Listings Early On 

If you are going to take only one thing away from this article, then let it be this one. Make sure to optimize your Amazon listings before Prime Day. The product detail page is your top priority. For Amazon, the product detail page works like a landing page for a website; it is the place that converts visitors into actual customers. 

So, here are a few quick tips on how to optimize your listing:

– Optimize titles and descriptions. Make sure to include a primary keyword in the title. Also, incorporate other keywords naturally throughout the description. 

– Add a featured video to showcase the product. In fact, over 96% of consumers report that video helps them in making purchase decisions. 

– Enhance your listings with high-quality visuals and A+ content. Leverage the A+ content to provide additional product details and comparison charts. This will allow you to enhance brand perception and help you stand out from the rest. 

– Conduct A/B testing before the Prime Day. To make sure your strategies work and your optimized listing drives the expected result, conduct A/B testing before Prime Day hits. When the Prime Days roll up, you will know which strategies and types of listings performed best and can stick to them throughout the day. 

– Use bullet points. Make sure to use concise, benefit-driven bullet points to highlight product features and advantages, making it easy for shoppers to skim and decide quickly.

Finally, do not forget to check for any errors or inconsistencies in your listings before Prime Day. 

Prepare Budget for PPC Bids 

Prime Day offers multiple opportunities to increase sales, but you still have to remember that Amazon is a competitive marketplace. To stay ahead of the competition, start setting aside the budget for PPC bids on that day. 

You need to set clear objectives and review historical data to identify the exact amount. Based on the gathered information and considering competition during Prime Day, allocate a higher budget for PPC ads.

Offer Customers Multiple Saving Options 

Finally, Prime Day’s always-working strategy is to offer customers good deals. If you offer customers multiple saving options, you will maximize sales and easily attract new customers. Prime day shoppers constantly monitor deals to find the best ones, so offer the best ones yourself. 

For instance, you can offer bundle deals at a highly discounted rate. Also, you can provide buyers with coupons and vouchers. Let’s not forget about the good old one – Buy-One-Get-One Free deals. Of course, you are not necessarily required to provide a free item, but you can provide a good discount on the second item, e.g., 50% or above. 

Boost Sales and Profits on Primer Day with Esno Brands 

If you are looking for a good partner who will help you boost sales and conversions not only on Prime Day but overall, then you are in the right place. Enso Brands is a Full-Service Amazon Agency that will help you grow your Amazon business and reach the seven-figure income mark. 

We offer everything from Amazon advertising and account management to bookkeeping and listing optimization. Contact us to learn more about how we can assist you in boosting sales, profits, and engagement levels.