Product images can only do so much when it comes to giving a detailed view of your product. Amazon product videos help customers see exactly what they’re getting from different angles and how it can be used. It’s also helpful for showing the exact size they’ll be receiving. This helps avoid any misunderstandings and can actually boost conversions.
Here’s a complete guide on how to add a video to your Amazon listing.
Why Add Video to Your Amazon Listing?
Adding a video to your Amazon listing can directly impact your sales and customer trust. Here’s why it matters:
People Want to See How the Product Actually Works
Photos are good, but they only go so far. A video shows exactly what your product looks like in real lifesize. This is especially useful for items with moving parts or anything that needs a demo (like a kitchen tool, a wearable product, or electronics).
It Increases Conversions
Customers are more likely to buy when they know what they’re getting. A video gives them a full 360° view. According to Amazon, listings with videos can increase conversion rates by up to 3.6 times.
It Builds Trust
Buyers often question whether the product is as good as the pictures suggest. A video, especially one showing the product being used adds credibility. It feels more real, which builds confidence.
Mobile Shoppers Love It
More than 70% of Amazon shoppers use their phones. Videos are easier to watch than reading long descriptions on a small screen. A quick, clear video can help close the sale faster for mobile users.
Videos Improve SEO
Uploading videos to your Amazon listing gives you more content to work with, which can help improve your visibility in search results, both on Amazon and in external search engines like Google. Videos also tend to keep shoppers engaged longer than images or plain text, which can lead to higher interaction and better SEO performance overall.
Who Can Add Videos to Amazon Listings?
Sellers who are brand registered or even those who aren’t but have been actively selling for at least 3 months can upload videos in the main image section of their live product listings.
Where Will the Video Appear?
Uploaded videos can show up in the main image block, the video section further down the page, and sometimes even in search results. If you’re using Premium A+ Content, you can add videos directly in your product description.
How to Add a Video to Your Amazon Listing
You can upload an Amazon product video using either Upload and Manage Videos or the Image Manager in Seller Central. Here’s how to do it:
Option 1: Upload via Upload and Manage Videos
– Go to https://sellercentral.amazon.com and log into your account.
– Click Catalog and choose Upload and Manage Videos.
– On the Manage Videos page, click Upload video.
– Fill in the required details:
- Title – This is the title shown next to your video.
- ASINs – You can link the video to one or more product listings.
- Language – Choose the language of the video.
- Thumbnail – Amazon will auto-generate a thumbnail, or you can upload your own. If you decide to upload on your own, use only a high-quality image in either .jpg, .png, .gif, or .bmp under 5GB.
– Click Submit.
Option 2: Upload via Image Manager
– Go to sellercentral.amazon.com and log in.
– Click Catalog. Choose Upload Images.
– Under the Image Manager tab, select your product.
– On the right side, click Videos.
– Click Upload video, select the file, and fill in the required info.
– Click Submit.
How Long Does It Take for the Video to be Uploaded?
Amazon will review your video for policy compliance. This usually takes 24 hours or up to 7 days or more during the holiday season. Once approved, the video will go live.
Do’s and Don’ts for Creating an Effective Amazon Product Video
Do’s
– Keep the video centered on the product. Don’t add unnecessary content.
– The ideal length should be 30 to 45 seconds.
– Use clear lighting and stable footage.
– Add captions for people watching with sound off.
– Your video must be in the main language used in the local Amazon marketplace. For example, if you’re selling on Amazon.com, the video should be in English.
– Clear audio is important. Don’t use muffled recordings, background noise, or music that overpowers your voice.
– Use only royalty-free music. Copyrighted music could get your video removed.
Don’ts
– Don’t use promotional language like “limited-time offer,” “sale,” or “discount.” Amazon doesn’t allow time-sensitive promotions in videos and may reject them.
– Don’t talk negatively about other brands
– You cannot include external links, website URLs, or calls to visit another platform. All attention must stay on the Amazon listing.
– Don’t violate Amazon’s Guidelines. If it’s not allowed in your title, bullet points, or description, it’s also not allowed in your video.
– Don’t over-edit or use distracting effects.
What Kind of Videos Work Best on Amazon?
Not every Amazon product video gets results. If you want your video to actually help you sell more, it has to be useful, clear, and focused. Here’s what works best:
Product Demo Videos
These are the most effective. They show how the product works, what it looks like in real life, and what the buyer can expect. Use simple, real-life scenarios. No fancy editing.
“What’s in the Box” Videos
This type of video unpacks the product and shows everything included. It helps set expectations and avoids surprises, especially for multi-part items or electronics.
How-To or Setup Videos
If your product needs to be assembled, charged, or installed, a how-to video is great. It shows customers how easy it is (or helps manage expectations if it’s a bit complex).
Problem-Solution Videos
These focus on the pain point your product solves. Start with a quick problem (like messy drawers or sore muscles), then show how your product fixes it.
Comparison Videos
If your product is better than others in the market, show it. Just be careful not to name competitors (this is against Amazon’s guidelines). You can do side-by-side visuals that highlight your features like durability, speed, capacity, etc. Make sure you’re being honest and not misleading.
Can You Add More Than One Video?
Yes. You can upload multiple videos to one listing, and Amazon may display more than one under your main image block or A+ section. However, the first video you upload will usually be the primary one shown.
Final Thoughts
Amazon product videos can set you apart from your competition. It helps customers make better decisions and builds confidence in your brand. If you’re eligible, don’t wait. A simple 60-second clip could make a big difference.
Need help creating videos or managing your Amazon listings? Let Enso Brand handle it. We’re a full-service Amazon agency that takes care of everything from product videos to SEO-optimized listings so you can focus on growing your business. Contact us today.
