Full-Service vs. DIY Amazon Management: Pros and Cons

Managing Amazon’s business is a challenging task. As a seller, you can choose one of the two ways: DIY management or hiring a full-service Amazon management agency. Each approach has benefits and challenges depending on available resources and business goals. 

Throughout this article, we will break down the pros and cons of DIY account management and full-service agencies to help you make the right choice. So, let’s dive into it.

What is DIY Account Management?  

First, let’s clarify the definitions. 

DIY account management stands for Do It Yourself. Essentially, this means that you, as a seller, are responsible for handling every aspect of your Amazon store. So, you will be in charge of inventory, PPC, and everything else.

What is Full-Service Account Management? 

Full-service account management on Amazon is a comprehensive solution where an experienced agency handles all aspects of managing your Amazon seller account. 

This includes product listing optimization, PPC advertising, inventory management, customer service, and more, allowing you to focus on other business areas. At the same time, experts drive growth and profitability on the platform.

Benefits of DIY Account Management 

DIY account management on Amazon comes in handy with various benefits, primarily increased control and cost savings. So, let’s overview the main benefits in more detail. 

Cost Savings

DIY management on Amazon saves sellers lots of time on different fees. For instance, small businesses or startups are usually tight on a budget, and managing your account on your own can help you make revenue without significant investments. 

Complete Control Over Strategy

When you manage your account, you have complete and total control over the strategy and decision-making. You can quickly make necessary adjustments and align tactics with your vision. 

Increased Product Knowledge

If you manage the account yourself over time, you’ll gain an in-depth understanding of your products and how they perform in the marketplace. This knowledge can help you refine your offerings based on real-time feedback and insights.

Direct Customer Interaction

Finally, by handling customer service and reviewing yourself, you will be able to offer a more personalized experience to the clients and directly engage with the buyers. 

Challanges of DIY Account Management 

While you can get a number of benefits from DIY management, it also has a variety of challenges. Let’s take a look at the main ones. 

Time-Consuming

The number one challenge with DIY account management on Amazon is that it is extremely time-consuming. When you are responsible for managing every aspect of your store plus keeping an eye on new trends and policies, you will have no time for yourself. 

Complex Amazon Algorithm

Another challenge of DIY management is the success rate. Of course, you can incorporate strategies to reach certain revenue, but the results are going to be slower, Amazon has a complex algorithm that is always changing. This ever-changing algorithm affects search rankings. It is quite overwhelming to keep up with the new updates and changes, but if you fail to do so, it will result in lost sales. 

Lack of Specialized Tools

Many agencies have access to advanced tools that provide deeper insights into market trends, competition, and product performance. DIY management might limit you to basic tools, which may not be sufficient for scaling.

Limited Industry Expertise

Finally, let’s not forget about industry expertise. As an individual seller who handles everything themselves, you have limited knowledge of the Amazon marketplace. Thus, initially, navigating through it and creating a strategy that brings results can be difficult. Lack of expertise leads to mistakes in many areas, including PPC, listing optimization, and keyword targeting. 

Benefits of Full-Service Amazon Agency 

As far as we are clear on the benefits and challenges of DIY account management, let’s dive into the dull-service account management handled by expert agencies. Even though services come with certain fees, the return on investment is much higher. 

So, the main benefits of full-service Amazon account management offered by professional agencies include the following. 

Expertise and Experience

A full-service Amazon agency brings years of experience and in-depth knowledge of Amazon’s ecosystem. They are skilled in navigating complex algorithms, optimizing listings, managing ads effectively, and ensuring your products reach the right audience

Access to Advanced Tools

Another benefit of full-service agencies is their access to advanced tools for competitive analysis, keyword research, and performance tracking. These tools allow agencies to make data-driven decisions that will boost your visibility and increase sales. 

Time Efficiency

Instead of spending so much time managing every aspect of your store, you can outsource the right agency and save yourself time. The agency handles strategic initiatives and day-to-day tasks, saving you time and ensuring that everything runs smoothly. 

Enhanced Advertising Strategy

Also, full-service agencies specialize in creating and managing PPC campaigns. The Extensive expertise of the agencies allows them to create optimized campaigns much better than you can, which results in lower costs and improved ROI. 

How to Choose the Right Full-Service Amazon Agency? 

The question of the day is how to choose the right full-service Amazon Agency. Well, to make the right choice, one must first evaluate the agency’s experience and expertise. Look for agencies with a proven track record of success and analyze their portfolio. 

Consider the industry specialization of the agencies and choose a company that is familiar with your niche. 

Assess overall communication and support capabilities. A good agency is responsive and provides timely updates. Also, a quality agency is open to regular communication. 

Enso Brands: Your Strategic Full-Service Account Management Partner 

If you are looking for the right Amazon partner to help you boost sales while saving time, then you are in the right place. Enso Brands is a full-service Amazon account management agency that comes in handy with all the necessary features and services to help your business thrive. 

We offer services ranging from PPC and listing optimization to Amazon seller support and consulting. Contact us to learn more about what we offer and how we can help your business grow.