Amazon Seller Feedback: Essential Insights You Need

Amazon seller feedback is a critical factor that can either help or break your business. Good feedback and ratings contribute to your seller’s reputation and brand credibility in the marketplace, while bad feedback can ruin sales, reputation, and credibility. 

Throughout today’s guide, we are going to explore everything regarding Amazon Seller Feedback, from what it is to its importance and actionable strategies for getting more positive feedback. So, if you are ready, let’s dive into it. 

What is Amazon Seller Feedback? 

Amazon seller feedback is a seller rating system allowing customers to rate their buying experience with the seller. This type of feedback focuses on the customer’s experience with the purchasing process rather than just the product. 

Importance of Amazon Seller Feedback 

Amazon Seller Feedback is important for several reasons. First, it allows you to build trust with the potential buyers. Positive feedback serves as social proof, enhancing your credibility as a seller and helping you position yourself as a trustworthy seller. 

Another reason why Amazon Seller Feedback is important is that it can offer insights into areas where your service could be improved. Whether it’s packaging, shipping speed, or customer communication, understanding what works and what doesn’t helps refine your business practices. 

When discussing the importance of good seller feedback, let’s also not forget that it helps protect your business from account suspension. Finally, good ratings will allow you to differentiate from your competitors.

Difference Between Amazon Seller Feedback and Product Reviews 

As far as we are clear on what Amazon Seller Feedback is and its importance, let’s also briefly discuss the difference between seller feedback and product reviews. 

Amazon seller feedback focuses on the buyer’s experience with the seller, including aspects like shipping, customer service, and packaging, while product reviews are specific to the quality and functionality of the product itself. 

Seller feedback impacts the seller’s reputation on Amazon, whereas product reviews influence the perceived value and desirability of the product. 

How Does Amazon Seller Feedback Work? 

Let’s also dive into specifics on how Amazon Seller Feedback works. 

Customers can leave seller feedback either directly on the order page or from a dedicated Amazon feedback page. They can do it within the first 90 days from the order placement date. They must answer a few yes or no questions, including “Did the item arrive on time?” and “Did the item match the description?”. 

Customers also can rate the order from 1 to 5 stars and add a comment. As a seller, you should aim to receive 4 or 5 stars, as 1 and 2 are bad, and three stars in neutral. 

What is a Good Seller Rating on Amazon? 

Amazon tracks multiple metrics when it comes to third-party sellers. One such metric is the negative feedback rate. If the negative feedback rate is high, your chances of making sales will decrease, not simply because of broken trust from the customers’ side but also because Amazon will not promote or rank your products high in the searches. Also, you can be under the risk of receiving an account suspension. 

To monitor your seller rating and incorporate efficient strategies to improve it, first, you need to know where you can access and track it. You can access the seller rating in the Seller Central dashboard. In Seller Central, click on performance and navigate to the customer satisfaction tab, opening the feedback tab. 

In that section, you can efficiently monitor your seller rating over time, such as 30, 90, or 365 days, and gain actionable insights into your performance as an Amazon seller. 

Tips to Encourage Buyers to Leave Positive Amazon Feedback 

Finally, it is time to dive into the practical section of today’s guide. This section will explore practical tips and strategies on how to encourage customers to leave positive feedback for you as a seller on Amazon. 

Improve Customer Service 

One of the key ways to ensure good reviews and seller ratings is to improve customer service, which will directly impact customer experience and satisfaction rates. 

Make sure to provide prompt, friendly, and helpful responses to any inquiries or issues. Excellent customer service leaves a lasting impression and increases the likelihood of positive feedback.

Also, if you want to gather positive feedback, make it easy for customers to reach out if they encounter any issues. Resolving problems quickly and effectively can turn a potentially negative experience into a positive one, leading to favorable feedback.

Ensure Good Product Quality 

Ensure the product matches its description, functions as expected, and is properly packaged to avoid breakages. High-quality products naturally lead to satisfied customers who are more inclined to leave positive reviews.

Include Personalized Notes with the Packages 

Insert a small, thoughtful note in the package expressing your gratitude and inviting the customer to leave a review. A personal touch can make customers feel valued and more likely to share their experiences.

Respect Amazon’s Policies

Ensure that your requests for feedback comply with Amazon’s guidelines. Amazon has strict guidelines when it comes to gathering feedback and reviews. Avoid offering incentives for positive reviews, as this can lead to penalties and damage your credibility. 

Improve Amazon Seller Ratings Starting Today 

Managing all the aspects of the Amazon store can be challenging as a seller, so we recommend finding a better and more practical solution. Enso Brands is a Full-Service Amazon Agency that offers all the necessary services to effectively promote your Amazon store and multiply your income. 

Our services range from PPC management and SEO optimization strategies to Amazon brand and catalog management. To find out more about how we can help your business grow, contact us, and our team will be more than happy to consult you.