When it comes to selling on Amazon, product images are one of the most crucial elements of a successful listing. High-quality images can help enhance a product’s appeal and ensure that it meets Amaon’s guidelines.
This guide will walk you through the key Amazon product image requirements and share tips for creating listings that drive conversions.
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Importance of Adhering to Amazon Image Requirements
Adhering to Amazon image requirements can help you to:
– Ensures product visibility by meeting Amazon’s listing standards, preventing potential issues with product approvals or listing removals.
– Builds trust with customers, as professional, high-quality images clearly and accurately represent your product.
– Increases conversion rates by showcasing your product effectively, making it more appealing to shoppers and improving the chances of a sale.
Amazon Image Requirements
Here are the main image requirements for your Amazon products:
– Image Format: JPEG, PNG, or GIF (Amazon recommends JPEG for the best quality)
– Minimum Image Size: 1000 pixels on the longest side
– Maximum Image Size: 10,000 pixels on the longest side
– Image Resolution: 72 DPI (dots per inch) minimum, 300 DPI recommended for high-quality
– Background: Pure white (RGB 255, 255, 255) for the main image
– Aspect Ratio: Square (1:1) for the main image; can be rectangular for additional images
– File Size: Must be less than 10MB
– Image Quantity: At least one main image is required; up to 9 additional images allowed
– No Watermarks: Watermarks or text overlays are not allowed
– No Additional Graphics: The image should not have any promotional text, logos, or other non-product-related elements
Amazon Main Image Requirements
Main image requirements slightly differ from the regular ones, so let’s quickly overview them too:
– Main Image Background: Must be pure white (RGB 255, 255, 255)
– Product Visibility: The product should fill 85% or more of the image frame
– Focus: The product must be the focus of the image, with no distracting elements
– Image Quality: High-resolution image with no pixelation, distortion, or blurriness
– No Accessories or Props: Only the product being sold should appear in the main image (no additional props or accessories unless part of the product set).
Many sellers seek service agencies to ensure the highest quality for professional image and listing optimization. You can also partner with the right agency to maximize results.
Benefits of Quality Images
By displaying high-quality product images on your Amazon store, you will gain multiple benefits ranging from higher search visibility to better conversion rates. Let’s review the primary benefits in more detail.
– Higher search civility. Listings with compliant images are more likely to appear in Aamzon’s search results in the higher positions.
– Reduced risk of account suspension as you adhere to all the guidelines, policies, and requirements in relation to images.
– Higher conversion rates as clear, ar and quality images attract more attention, encouraging customers to click. These actions ultimately increase your chances of turning viewers into customers with the right strategy.
– Enhanced brand perception. High-quality images improve your brand’s visual image and online presence and positively affect customers’ perceptions. Good visuals position your brand as professional and ethical.
Tips on Improving Amazon Image Quality
It is time to dive into the practical section of today’s guide and learn a few expert tips on improving Amazon’s image quality.
Focus on Your Main Image
The main image is the first thing potential customers will see. It is vital to grab their attention and influence their decision to click on your listing.
Ensure your main image has a white background and the product occupies at least 85% of the frame. The image should be crisp and professional, without clutter or distracting elements.
Create Unique Lifestyle Images
Lifestyle images show your product in real-life settings, demonstrating how it fits into your customers’ daily lives. These images help buyers visualize the product in use, which ultimately makes them more relatable and appealing. So, whether the product is worn, displayed, or being used,d capture it with the camera.
Add Text to Your Images
Add text overlays to your images to highlight certain features or benefits of the product. Adding text helps to communicate important selling points quickly, ensuring buyers understand what makes your product stand out.
Zoom in on product Features.
Close-up shots of product details or features provide a closer look at its quality and design. So, make sure to have a few close-up product shots to allow customers to examine the product more closely.
Use 3D Rendered Images.
Use professional 3D rendering software to create high-quality images from various angles. These images provide a lifelike visual representation of your product, which is especially useful for complex or tech-oriented items.
Include Before and After Photos
Before and after images can effectively showcase your product’s transformation or impact by encouraging customers to purchase. These images are particularly great for products related to improvement or change as they help to set clear expectations. So, make sure to capture a clear “before” shot of the problem and an “after” shot showing how your product solves it.
Increase Sales with Professional Full-Service Management
If you want to boost your Amazon sales and conversions, then you are in the right place. Enso Brands is a full-service Amazon management agency that will help you boost conversions and achieve the results you want.
We offer everything from professional advertising management to product listing optimization. Contact us to learn more about our offerings and how we can help your business grow.
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