Top Selling Categories on Amazon Over the Last 3 Years (Along With Essential Tips for Sellers)
Customers from every corner of the globe turn to Amazon to explore, shop, and discover new products. Over the past 3 years, several product categories have consistently claimed the spotlight. In this guide, we will dive deep into these top-selling categories along with their best-selling products, offering a clear picture of what’s been leading the charts.
Top Selling Categories on Amazon and Their Best-Selling Products
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Below are the most profitable product categories on Amazon, along with their best-selling products:
Sports and Outdoors
With an increasing number of people engaged in both outdoor and indoor sports, the Sports and Outdoors category has seen remarkable growth over the past 3 years. Ranging from various sports equipment to outdoor gear, numerous products have been enjoying growing popularity, including:
- Athletic Attire
- Sports Shoes
- Camping Gear like tents, sleeping bags, emergency kits, etc
Tip for Sellers: When selling products within this category, make sure to incorporate lifestyle images in your product listings and online store. For instance, if your product line features camping gear like tents, showcase the tent pitched beside a lake. This enhances the customer’s ability to visualize the product’s use.
Electronic Accessories and Gadgets
The Electronics category is yet another category that has witnessed an astonishing surge on Amazon over recent years. From smartphones and smartwatches to headphones and charging cables, customers are progressively relying on the platform to fulfill their tech needs. This growth can be attributed to several factors, including rapid technological advancements, competitive pricing, and the convenience of doorstep delivery.
The most popular products within this category include:
- Photography Gear
- Wireless Speakers
- Security Cameras
- Gaming Equipment like gaming headsets, gaming mouse and control pads, gaming controls, etc
Tip for Sellers: When selling products within this category, it’s important to stay updated with tech trends. You may gain a competitive edge by being one of the first to market a new electronic accessory.
Beauty and Personal Care
With an increasing number of people caring more about their looks than ever before, it’s no surprise that the Beauty and Personal Care category has found a thriving market on Amazon. This billion-dollar industry has captured the attention of customers who enjoy the convenience of browsing and buying cosmetics, skincare, and grooming products online.
Popular products within this category include:
- Skincare
- Makeup and Makeup Accessories
- Bath and Bathing Accessories
Tip for Sellers: When selling products within this category, it’s crucial to emphasize the benefits and ingredients of your products. If your product is organic or chemical-free, make sure to prominently highlight these features on the packaging and in your listings.
Pet Supplies
The Pet Supplies category has steadily grown due to its diverse offerings for various animals. Catering to dogs, cats, birds, fish, horses, and reptiles, this category covers a wide spectrum.
The most popular products within this category include:
- Dog Beds
- Collars
- Grooming Tools
- Cat Toys
- Cleaning Equipment for Fish Tanks
Tip for Sellers: When selling products within this category, it’s important to focus on highlighting the durability and safety of your pet products. Ensure that they are non-toxic and safe for all types of animals.
Clothing and Accessories
Not surprisingly, the Clothing and Accessories sector is a category that has gained remarkable traction, emerging as the frontrunner in terms of the sheer volume of items available compared to any other category. The convenience of online shopping, combined with hassle-free returns, has significantly boosted the growth of this segment.
Popular products within this category include:
- Shorts for Men and Women
- Undergarments
- Swimwear
- T-Shirts
- Socks
Tip for Sellers: Given the intense competition within this category, it’s crucial to utilize clear, high-definition images captured from multiple angles. Additionally, it’s important to consider selling items that set you apart from your competitors. For example, you could offer swimwear with quick-drying properties or socks with built-in grips to provide unique value to your customers.
Toys and Games
The Toys and Games category has consistently maintained its position at the top of the popular categories list year after year. This product category includes not only games for children but also includes options designed for adults.
Some popular products within this category include:
- Card Games
- Puzzles
- Memory Games
- Table Games
Tip for Sellers: When selling products within this category, it’s important to mention the suitable age group for the toy or game. Additionally, emphasize any educational or developmental benefits that the product offers.
Home and Kitchen
Last but not least on the list is the Home and Kitchen category. With no signs of the trend of owning household or kitchen products slowing down, this category is an excellent opportunity for sellers to explore.
Popular products within this category include:
- Home Decor
- Cleaning Utilities
- Furniture
- Kitchenware
Tip for Sellers: When selling products within this category, it’s important to highlight the longevity and multifunctionality of your products. It’s a bonus if one product can serve multiple purposes.
How to Identify Top-Selling Products on Amazon
If you’re looking to succeed on Amazon, identifying trending products is crucial. Here are two useful tools that can assist you in your product research:
Amazon Best Seller Rank (BSR)
Irrespective of your expertise, accurately predicting the most profitable niches on Amazon is a challenge. This is where the Amazon Best Seller Rank can be a valuable resource. This metric reflects the popularity and sales performance of specific product categories and sub-categories. It also provides insights into the top-selling products within each category.
When selecting products based on BSR, ensure that you avoid opting for products at either extreme—those with extremely low demand or those with excessively high demand. Instead, opt for products that have consistent demand.
Research Tools
In addition to BSR, you can also use various third-party research tools to conduct product research. Tools like Jungle Scout, Helium 10, and AMZScout are designed to offer insights into sales data, historical trends, and projected revenue across different categories. Additionally, alongside these tools, it’s important to conduct your own research to gauge the performance of categories on the platform.
Summary
The past 3 years have witnessed a remarkable growth trajectory for certain product categories on Amazon. From electronics and health products to home improvement items and fashion, each category has its unique set of drivers that have fueled its expansion. By identifying these profitable categories, sellers can sell products that will position their eCommerce business for success.
Looking for expert assistance in managing your Amazon seller account? Enso Brands offers a comprehensive range of one-stop Amazon services tailored to optimize your performance and maximize your potential on the platform. Contact us today and discover how we can help your business thrive on Amazon!
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