A Step-by-Step Guide on How to Update and Edit Product Information on Amazon
Selling on Amazon involves more than simply listing your products on the platform. To optimize your product visibility, improve customer experience, and ultimately increase sales, it’s crucial to keep your product information up-to-date and accurate.
In this blog post, we will guide you on how to update and edit product information on Amazon to optimize your performance. Let’s get started.
Why Should You Update Your Product Information?
Unlock Your Amazon Success Today with Our Flat Fee Expert Services!
Select the plan that best suits your needs and begin your journey today.
Credit: Envato Elements/ fauziEv8
Amazon sellers need to update their product listings to address potential issues and improve their performance. Even if you believe your current listings are detailed and accurate, it’s important to periodically update your content to ensure its effectiveness for your business. By updating product information, you can provide customers with the most up-to-date details, enhancing their trust and confidence in your brand.
When Should You Update Your Product Listings?
Credit: Envato Elements/ paegagz
Updating your product listings is crucial for both customer satisfaction and meeting platform requirements. Here are several scenarios when you should consider updating and editing your listings:
1) To Provide Required Information
When creating a new listing on Amazon, it’s important to include all the necessary details. If you miss any essential information, your listing may be flagged by Amazon. To prevent suppression of the listing, it is crucial to update it promptly with the required information.
2) Compliance With Policy Changes
Amazon periodically updates its policies and guidelines, including those related to product listings. It is essential to review these policy changes and update your listings to ensure compliance. Failure to comply with Amazon’s policies could lead to warnings, account suspensions, or other penalties.
3) To Enhance Search Visibility
With an overwhelming number of products flooding the Amazon catalog, boosting your search visibility on the platform is paramount. One way to achieve this is by regularly updating and optimizing your product information such as titles, bullet points, keywords, and descriptions with relevant and high-ranking terms.
4) To Enhance Product Presentation
Over time, you may gain insights into how your product performs in the market. If you identify opportunities to improve your product presentation, such as better product images, enhanced product descriptions, or additional product variations, updating your listings can help attract more customers and increase conversions.
5) To Address Customer Queries or Concerns
If you frequently receive customer inquiries or concerns about your products, it may be necessary to update your listings to address those issues proactively. This could involve adding additional information or providing detailed answers to common questions.
How to Update and Edit Listings on Amazon
Updating product information is essential to keep your customers informed about the products you offer. Follow the step-by-step instructions below to update and edit product information using a category-specific file:
Step 1: Navigate to Inventory Reports
After logging into your Amazon Seller Central Account, click on the drop-down menu bar and go to Reports > Inventory Reports.
Step 2: Access the Category-Specific File/Flat-file
Under Inventory Reports, select the Category Listings Report as the report type and download the file. The file will automatically download as an Excel sheet, containing all the product details including product names, descriptions, prices, and other attributes.
Step 3: Update the Product Information
Once you have access to the category-specific file, you can update the product information. You can edit the existing information or add new information as required.
Step 4: Save the Changes
After updating the product information, you must save the changes to the category-specific file. It is crucial to save the file with a new name or version number to avoid overwriting the original file.
Step 5: Check the Changes
Before uploading the updated file, you must check the changes to ensure that the product information is accurate and error-free.
Step 6: Upload the Updated File
Once you have reviewed and checked the updated product information, you can upload the updated flat file in Seller Central.
Go back to Seller Central > Catalog > Add Products via Upload
Step 7: Verify the Changes
After uploading, verify that the updated product information is visible on the backend and, after a couple of hours, on the Amazon detail page.
If you encounter any difficulties, don’t hesitate to contact Amazon for assistance. Their support team will be ready to help you with any issues you may face.
Updating product listings on Amazon is a critical task for every seller. By following the steps outlined in this guide, you can maintain accurate, relevant, and high-quality listings, ensuring your customers remain informed and your products are visible in the vast Amazon marketplace.
Looking for expert assistance in managing your Amazon seller account? Enso Brands offers a comprehensive range of one-stop Amazon services tailored to optimize your performance and maximize your potential on the platform. Contact us today and discover how we can help your business thrive on Amazon!
40 Pages of Amazon Ultimate listing and Design Templates
Transform Your Amazon Presence: Unlock Sales and Dominate with Our Ultimate Listing and Design Templates!