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    Beginner’s Guide: How To List Products on Amazon

    How to list a product on amazon

    Begginers Guide: How to List Products on Amazon

    As a new Amazon seller, it can be intimidating to navigate through Seller Central. It doesn’t matter if you are beginning from scratch on a brand-new product detail page or adding products to an already-existing Amazon ASIN, you need to know how to list products. In this tutorial, we’ll go over how to list brand-new products on Amazon.

    How to List Products on Amazon

    For instructions on how to list a product on Amazon, continue reading:

    Step 1: Preparation Before Listing a Product

    There are a few things you need to complete before you list products on Amazon:

    1. 1. Obtain UPC codes Every item sold on the Amazon marketplace is given a different UPC or Amazon Unique Product Code. A UPC code helps to distinguish one product from another.

      Before you can list a product on Amazon, you must obtain a UPC code. Amazon sellers cannot create their own codes. They need to purchase it from GS1, a nonprofit company in charge of developing business communication standards and universal retail product identification. There are around 100 GS1 organizations operating in different geographical areas. For the United States, you need to look at GS1 US.

      If your product is sold in a range of colors, sizes, and other variations, each will need its own code since each variation is regarded as an individual item.

    A barcode on white cardboard
    Credit: Envato Elements/ twenty20photos
    A person holding a wooden measure in their hand
    Credit: Envato Elements/ Vladdeep

    2. Measure and Weigh the Products

    When you sell a physical product on Amazon, you have to specify its dimensions and weight. If the item in question is already listed, you can copy the measurements from that listing. If not, you must physically weigh it and take precise measurements of its length, width, and height.

    3. Take Clear Product Images

    You will require some high-resolution product images to go along with your listing if you want to sell your products on Amazon. Your primary image should be obvious enough to know what the product is before you zoom in. Additional pictures should represent various angles of the product. To give customers a more in-depth look at your products, you can also include a video.

    Images should have a resolution of 1,600 pixels or higher on their longest side. Their longest side shouldn’t be more than 10,000 pixels. A minimum of five product images must be included in an Amazon product listing.

    A person taking photography of a product
    Credit: Envato Elements/ seventyfourimages
    Credit: OneSpace

    4. Create a Product Description


    Now that you have the foundation for your product listing in place, it’s time to think about how you want to describe your product.

    Look at other people’s listings to get a sense of how you should word yours, and take cues from the ones that stand out to you. Don’t forget to add keywords to your product description. Keywords or search terms are the target terms in your listing that a potential customer could search for while attempting to make a purchase. Use as many keywords as you can in your listing without repeating any of them to maximize your SEO.

    In addition to a description, you must also create bullet points for your product. While a product description goes into depth to describe the product, a bullet point list highlights its major features.

    5. Identify Your Product Category

    The last step before listing a product on Amazon is identifying which product category your product belongs to. To get the best results, look at the best-selling items of other sellers that sell the same product as you. Click through those pages to see which categories and subcategories they are listed under and make note of it.
    Credit: SellBrite

    Step 2:  Listing the Product

    This stage contains just four steps. If you followed the directions above, this stage will move quickly.

    1. After logging into your Amazon Seller Central account, click on “Add A Product” from the Inventory drop-down menu.
    If you are accustomed to using spreadsheets, you can also reach this stage by selecting “Add Products Via Upload.”

    Amazon Seller Central Add a product image
    Credit: JungleScout
    Credit: SellBrite

    2.  The “Add a Product” page offers three options for you to select from:
    – The first option is where you can add a product to an existing listing on Amazon. You can do this by looking up the product using its name or product ID.
    – The second option is “Create a New Product Listing,” which is available just beneath the search bar. Use this if you’re selling a private label product or uploading a brand-new item that doesn’t already sell on Amazon.
    – Third, you can use the “Bulk Upload” tool to upload several products at once.
    Since this is a new product, we will be looking at the second option.

    3.  After clicking “Create a New Product Listing” you will be prompted to give your new product a category. Using the information you acquired earlier, add the primary category and any other categories or subcategories that apply to your products.

    Credit: JungleScout
    4.  After doing the above step, you will move on to the next page where the listing information is divided into 7 different tabs:
    • Vital Info
    • Variations
    • Offer
    • Images
    • Description
    • Keywords
    • More Details
    Let’s talk about them one by one.
    Vital Info

    The Vital Info tab focuses on the specifics of your overall product. It includes the data that your customers can view immediately. Under this page, you must enter your UPC as well as the product name/product title, brand name, and manufacturer name. Try to limit the length of your product title to 160 characters or less to boost conversion.
    Credit: Amazon Seller
    Credit: Salesbacker

    This page is only relevant if your product is available in a range of colors, sizes, shapes, or patterns. If any, use the drop-down menu and choose the variation that best fits your product.

    Depending on your product and preferences, the Offer tab presents a number of options that can be optional. In addition, it also has details like country of publication, release date, start selling date, etc. In this part, you have a choice between using Fulfillment by Amazon and fulfilling your own product orders.
    Offer tab from Amazon site
    Credit: Amazon Seller
    Credit: Salesbacker

    Your product photos must be uploaded to the Images tab.

    The Description tab is composed of the “Product Description” and “Key Product Features” sections. Using the data you acquired earlier, enter product details here.
    Credit: Amazon Seller
    Keyword tab on Amazon
    Credit: SellerAp

    When you add a product on Amazon, keywords are crucial. Add the earlier-identified keywords to this tab.
    More Details

    The majority of this section is self-explanatory. Try to fill in all the fields. This is the tab where you add the selling price of your product and the manufacturer’s suggested retail price. The selling price is essentially the amount a consumer will actually have to pay to buy the item shown on your listing whereas the manufacturer’s suggested retail price is the price you enter if you wish to sell your products for more money. Don’t forget to save all the changes to your Amazon listing by scrolling down and clicking the “Save and Finish” button.
    An image on Amazon showing product choices
    Credit: Nalgene Tritan


    Congrats! You now know how to list a product on Amazon. Although there are a number of steps involved in listing products on Amazon, the process becomes simpler as you get used to it. Are you an Amazon company looking for approaches to enhance sales and profits? That’s something Enso Brands can handle. Using our experience and the top professionals in the sector, we can assist you in turning around and expanding your company to its maximum potential. Contact us today!

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