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    The FBA Fee Guide: Understanding Fulfillment Costs

    Understanding Amazon Fees

    The FBA Fee Guide: Understanding Fulfillment Costs  

     

    FBA is the method of choice for many sellers to fulfill Amazon purchases. This is because sellers can use Amazon’s warehouses to stock products, and the retail giant will be responsible to pick, pack, and ship the products to customers. Despite the fact that FBA can help Amazon sellers streamline their e-commerce shipping processes, the cost of this service can be confusing. In this article, we’ll examine the costs associated with Amazon FBA.

     

    Types of Amazon FBA Fees

    Each step of the fulfillment process is managed by FBA on a fee-based system. The following are the common fees associated with FBA:

    1) Amazon FBA Fulfillment Fee

    FBA fulfillment fees are also known as the pick-and-pack or order fulfillment costs. These fees are per-unit fees for locating, labeling, and shipping items to customers. The charge is influenced by the size, weight, and category of the product. 

    The FBA fulfillment cost is calculated using the following subcategories:

     

    Standard Size Products

     

    In order to qualify as a standard-size product, an item must weigh less than 20 pounds when fully packed. Additionally, its measurements cannot exceed 18″ x 14″ x 8″.

    Two boxes that can be opened from the side as a drawer with one with contents in it
    Credit: fulfillment services
    A man packing items into a box to be sealed for shipping
    Credit: Envato Elements/ poundsaed_eco

    Oversized Products

     

    Any object that exceeds the dimensions and weight mentioned above falls under the oversized category. This means that a product will be regarded as oversized if it weighs more than 20 pounds and measures more than 18 inches on its longest side.

     

    FBA fees are constantly changing so make sure to check out the Amazon Seller Central app to obtain an accurate figure. You can also use the FBA calculator that Amazon provides to calculate fulfillment costs. In order to use the calculator, you must first conduct a search on Amazon for a product that is similar to the one you are attempting to sell. Your Amazon fulfillment cost will then be calculated by Amazon using the weight and dimensions of this item.

     

    2) Storage Fees

    Amazon charges inventory storage fees for the use of the storage space in its fulfillment center.

    There are two types of FBA inventory storage costs: monthly and long-term.

     

    Monthly Storage Fees

    If your products are still at an Amazon warehouse at the end of the month, Amazon will charge you a monthly storage fee. These costs are either deducted from your Amazon account or charged to your credit card.

    A man wearing a hard hat and stacking boxes in a warehouse
    Credit: Envato Elements/ LightFieldStudios
    A birds eye view of a warehouse that is packed with boxees
    Credit: Envato Elements/ Mint_Images

     

     

     

    Long-Term Storage Fees

    On the 15th of every month, Amazon cleans out its stock. During the clean-up, Amazon maintains note of any items that have been sitting in its fulfillment centers for 365 days or more. The seller will be charged a long-term storage fee by Amazon for these products.

    Similar to monthly storage fees, long-term storage fees are automatically deducted from your Amazon seller account or charged to your credit card.

     

     

    3) Additional Amazon Fulfillment Costs

     

    When using Amazon fulfillment services, there might be additional fees on top of those listed above. These include:

     

    Penalty Fees

    Like many other businesses, Amazon has regulations that sellers must adhere to. If these requirements are not met, there can be a fine imposed. For instance, if products are not prepared in compliance with Amazon’s rules and standards, you will be charged a penalty fee. If you fail to adhere to Amazon’s barcode label regulations, you will also be penalized. When preparing products to send to the fulfillment facilities, make sure to thoroughly study Amazon’s guidelines in order to avoid these penalties.

    An image of a person and then a hand holding a paper with fine on it
    Credit: iStock
    Some boxes on the table ready to be sealed and labelled
    Credit: Envato Elements/ FabrikaPhoto

     

     

    Package Prep Fees

     

     

    A seller can opt to have Amazon prepare and package their products for an additional fee in order to forgo incurring many of the penalty expenses. Outsourcing the effort of preparing and packaging shipments enhances the overall cost of using Amazon’s FBA services, but depending on how much inventory a seller has, it can be worthwhile.

     

    Packaging Fees

     

     

    Since FBA fees cover packing costs, Amazon ships items in boxes bearing its brand. As a result, the buyer becomes more familiar with the Amazon name. However, if you want to distinguish your company from the competition, you might consider using branded shipping.

     

    With this choice, you can more effectively sell your brand while using the Amazon platform to connect with customers. However, it has a price you must consider in your budgeting strategies.

    Cardboard boxes with the Amazon Sticker sealing them
    Credit: Amazon Fulfillment Service
    Shopping cart on building blocks with a person holding the first one
    Credit: Seller Engine

    High-Volume Listing Fees

     

    If a seller has more than 100,000 qualified ASINs, they may be requested to pay a fixed monthly cost of $0.005 per ASIN. These fees are paid at the same time as the monthly FBA storage fees. They are deducted from your Amazon account balance. If there are no funds in your account balance, the payment will be deducted from your credit card.

    Return Fees

     

    Amazon is known for its convenient return and exchange policy for customers. When Prime customers return products, there are not charged any fees. Since they are not charged anything, this burden falls on the seller.

    A man holding three boxes in his hands
    Credit: Envato Elements/ myjuly
    A man sitting at a laptop wearing a hardhat in his office
    Credit: Envato Elements/ wosunan

    Removal and Disposal Fees

     

    In order to avoid incurring long-term storage fees, sellers need to submit a removal order for products that are stored in Amazon’s fulfillment centers for more than 365 days. Amazon will impose a removal fee in order to get rid of these products. Costs for removal and disposal are calculated based on product levels (standard and oversized). Although there is a price to remove unsold stock, it is considerably less than what the seller would otherwise have to pay for long-term storage.

    When removing these items, you have the option of having Amazon ship them back to you or destroy them. If you choose to have the product shipped back to you, you will have to pay an additional fee to cover the shipping costs.

    Summary

     

    As you can see, there are a lot of associated costs with outsourcing fulfillment to Amazon. Despite these expenses, FBA provides numerous advantages. Depending on your products, these benefits could include quicker delivery, lesser delays, and occasionally lower prices. Because every company is unique, it’s critical to understand what expenses to expect from this service before signing up for it.

    6 Ways to Reduce Long-Term Amazon Storage Fees

    6 ways to reduce your amazon storage fees

    6 Ways to Reduce Long-Term Amazon Storage Fees

    Thanks to FBA, sellers can easily outsource order fulfillment on Amazon. However, these benefits do not come without a cost. Some of these costs are avoidable, but the majority of them are unavoidable. One such cost in particular is the long-term Amazon FBA storage fees.

     

    In this blog, we will explain what long-term Amazon storage fees are as well as how to prevent them.

    What Are Long-Term Storage Fees?


    Every Amazon seller is aware of the monthly inventory storage fees, but what about the long-term storage fees? What are these fees and why are they introduced?  

    While your product sits unsold and overstocked at Amazon’s fulfillment centers for long periods of time, Amazon loses valuable space that it could allocate to other sellers with quickly moving consumer products. This is why Amazon developed the long-term storage cost. By levying this fee, Amazon is able to keep offering its sellers and customers first-rate services and products. These fees are only levied if products have been held for longer than 365 consecutive days or a full calendar year.
    A very spacious warehouse with boxes stacked neatly on shelving
    Credit: Envato Elements/ vanitjan
    blonde womane sitting at computer
    Credit: Envato Elements/ insidecreativehouse

    How to Check Inventory for Long-term Storage Fees

    Amazon notifies sellers through email in January and July of the products that might incur a charge for long-term storage. If you want to check if you are subject to this fee, you can view the Inventory Dashboard in your Seller Account by going to the Inventory tab and clicking Manage Inventory. Then, under the Dashboard, scroll down to the FBA Inventory Age box and click View Details. Under this tab, you will be able to view the expected long-term storage costs for each product as well as the number of units that have been in storage for six and twelve months. As an alternative, you can monitor the status of your inventory using the Inventory Health Report.

     

    Keep in mind that in addition to a long-term storage fee, Amazon also charges an unavoidable monthly inventory storage fee. These fees depend on the weight and size of your product. The only method to lower these monthly storage fees is by using clever packaging techniques.

    How Much Is Each Item Charged?

    For products in long-term storage, sellers will be charged $6.90 per cubic foot, or $0.15 per unit – whichever is larger.

     

    This indicates that the minimum charge per unit is $0.15. These fees are not multiplicative; instead, you are only charged for the square footage they take up or a set rate per unit.

    A person with a hard hat and looking at a tablet in a warehouse
    Credit: Envato Elements/ GabiStock
    A lady sitting on boxes looking at her laptop
    Credit: Envato Elements/ StudioVK

    How to Reduce Long-Term FBA Storage Fees

    Here are a few tactics you can use to avert and lower long-term storage fees:

     
     

    1) Manage In-Stock Levels From the Start

    The best method for sellers to avoid incurring long-term storage fees is to adopt a preventative approach. Sellers will be less likely to incur long-term storage fees if they properly manage the quantities they send to FBA warehouses from the start. If you are unsure of how many products to send to the fulfillment center, you can start with a small test number and increase it as sales increase.

    2) Offer Products at a Discount During Flash Sales

    One of the best advantages of selling on the largest retail marketplace in the world is the ability to sell during flash sales. During an Amazon Flash Sale, offer items at a discount that are going to reach the 365-day mark to avoid the long-term storage fee.

     

    Before doing this, consider the size of the product. Given that the long-term storage charge is computed using both duration, the number of units, and the cubic feet occupied by the product, you might want to offer bigger discounts for larger items. The larger the product, the greater will be the fee. By offering larger products for a greater discount, you can considerably lower the amount you will be charged.

    An image of paper bags and sale on a phone
    Credit: Envato Elements/ Garakta-Studio
    Some boxes on shelving in a warehouse
    Credit: Envato Elements/ ckstockphoto

    3) Create a Removal Order

    If you have any lagging inventory that you don’t think you’ll be able to sell by the next inventory cleanup date, you can request that Amazon remove it and return it back to you. You are free to determine what to do with your merchandise once it has been returned to you without having to worry about paying Amazon fees (you can either keep it and fill orders yourself, sell it on another marketplace, or try to return them to your source).

    4) Bundle Your Products for Sale

     

    Another easy yet efficient strategy to avoid long-term storage costs is to create Amazon bundles. For instance, if you sell 5 items, you will need to cover the fulfillment costs associated with those 5 items.

     

    However, if you bundle those 5 items into a single package, it will be regarded as a single product, therefore you will only be responsible for paying a storage cost for that one item. This lowers the monthly storage fee in addition to the long-term storage fee.

    A person wrapping a bottle before putting into a box to ship
    Credit: Envato Elements/ Media_photos
    A lady on her phone at her desk with boxes in the background
    Credit: Envato Elements/ DragonImages

    5) Evaluate Why Products are Not Selling

     

    Although there are several strategies to reduce storage fees for long-term items, merchants should consider why a particular product is charged for long-term storage. Is there an issue with the listing? Is the price an issue? Is seasonality a key consideration?

     

    With these crucial insights at their disposal, sellers will be better able to choose the type and number of products they sell in the future, lowering their exposure to long-term storage fees.

    6) Set Up an Automated Removal System

     

    Keeping frequent track of your products on Amazon FBA can be highly taxing. Although, you can manually submit a removal order for long-term storage products as mentioned before, using an automated removal system is more convenient and greatly reduces the likelihood of making any mistakes. To do this, follow the steps below:

    1. 1. Click Fulfillment by Amazon in Seller Central’s Settings menu.
    2. 2. Select edit after locating Automated Long-Term Storage 
    3.     Removals Settings.
    4. 3. Type in both your email and home address.
    5. 4.  To complete the setup, click update.
    A person putting a box onto other boxes on a pallet jack
    Credit: Envato Elements/ halfpoint

    Summary

    If you don’t plan ahead, hidden expenses like long-term storage fees could reduce your revenues. We hope that this guide has given you a better understanding of long-term storage fees and how to avoid them. 

    The Ultimate Guide to Amazon Storage Fees

    The ultimate guide to amazon storage fees

    The Ultimate Guide to Amazon Storage Fees

    Amazon storage fees are something that every Amazon seller should be educated about. If you’re careless, these fees could drastically reduce your profit margins or even make you lose money on your product.

    This guide will cover everything there is to know about Amazon’s storage fees, including how they are calculated and how to avoid them.

    What Are Amazon FBA Storage Fees?

     

    Amazon sellers must pay storage fees to keep their products in Amazon’s warehouses. Monthly inventory storage fees and long-term storage fees are the two different types of Amazon FBA storage fees levied by Amazon.

     

    Monthly Inventory Storage Fees


    You must pay a monthly storage fee to Amazon in exchange for the space your products occupy in their fulfillment facilities. This fee is calculated by estimating the daily average volume of cubic feet that your items occupy.

    A man on a forklift being guided to add boxes on the top shelf
    Credit: Envato Elements/ halfpoint

    The fees are based on the product size tier and the season that sellers store their products. This means that Amazon charges a greater storage fee during busy seasons in comparison to the off-season.

     

    The monthly inventory storage fees are as follows:

    Standard-size Items:

    January – September – $0.83 per cubic foot

    October – December – $2.40 per cubic foot

    Oversized Items:

    January – September – $0.53 per cubic foot

    October – December – $1.20 per cubic foot

    Monthly Inventory Storage Fees for Dangerous Products


    If you use FBA for items that Amazon deems to be “dangerous products,” you’ll have to pay a little bit more each month for storage. The general definition of a dangerous product is something that must be handled with caution and stored with other hazardous products. To sell such products, sellers must be signed up for the FBA Dangerous Goods program. The monthly inventory storage fees for dangerous products are as follows:

    Standard-size Items:
    January – September – $0.99 per cubic foot October – December – $3.63 per cubic foot

    Oversized Items:
    January – September – $0.78 per cubic foot October – December – $2.43 per cubic foot

    Long-Term Storage Fee

    In addition to monthly storage fees, Amazon FBA sellers may also be required to pay long-term inventory storage costs for items maintained at the company’s fulfillment centers for more than 365 days.

    Amazon does an inventory cleanout on the 15th of February and the 15th of August. At this time, inventory that has been kept in fulfillment centers for more than 365 days is subject to a long-term storage tax of $6.90 per cubic foot or $0.15 per unit, whichever is higher.

    To learn how long your inventory has been stored at the fulfillment center, go to Seller Central, select the Inventory tab, and click Manage Inventory. Take a look at the Inventory Dashboard. When you reach the FBA Inventory Age Report, scroll down and click View Details. The age of each product’s inventory is shown here.

    Some boxes in shelving in rows in a warehouse
    Credit: Envato Elements/ vanitjan

    Tips To Avoid High Storage Fees

    High storage costs are one of the greatest issues that FBA sellers deal with. You can use the advice below to prevent facing this issue:

    1) Plan Ahead

    By planning ahead, you can avoid paying expensive storage fees. When you first start out as a seller, start with a limited number until you get a feel for how quickly your products are selling. You can also set up an “automatic removal” for products that do not sell. If you don’t remove your inventory, it will still be there and it will have an impact on your Amazon seller fees.

    2) Watch Your Inventory Storage Restrictions

    Sending excess inventory to Amazon’s warehouses may result in high fees. Depending on the type of seller account you have, you can be subject to floorspace limitations that, if violated, will result in overage charges. Keep track of this in Seller Central’s inventory performance dashboard since this overage fee is determined by how much space you actually used up after reaching your limit.

    3) Utilize Promotions for Free Removal

    Periodically, Amazon offers promotions that entitle FBA sellers to free product removal from its fulfillment warehouses. During this time, removal order fees are not charged. Although these promotions are not offered often, if it is, we suggest utilizing them.

    4) Discounting Techniques

    The least expensive and stressful way to reduce your storage fees is to sell FBA products at a discount. This is a smart move, particularly if inventory demand is weak and the products are occupying space at the fulfillment centers. In order to save money on storage costs, it can occasionally make sense to sell your products even at a loss. After all, high storage fees can lead to lost revenues. So wouldn’t it be better to recover some of the money and reinvest it in something that will be in more demand?

    5) Remove or Liquidate the Inventory

    If all else fails and the date for inventory cleanup is quickly approaching, think about liquidating some or all of the at-risk inventory. Consider making a removal order to have the products destroyed or returned to you. The only way to determine whether or not this technique makes sense is to calculate it. The estimated expenses for long-term storage can be seen in the Inventory Health report. If these costs are high enough that holding the items in Amazon’s warehouses would cost you money, consider liquidating them.

    Summary

    There you have it. We hope that this guide has provided you with all the knowledge necessary to understand Amazon’s storage fees. You can keep your business lucrative and avoid paying expensive storage fees by following the tips we provided above.



    eCommerce Branding: 8 Strategies To Build a Successful eCommerce Brand

    ecommerce branding: 8 strategies

    eCommerce Branding: 8 Strategies To Build a Successful eCommerce Brand

    Do you know what characteristics the top eCommerce companies share? They are experts at creating brands that consumers love. A successful branding strategy can help you stand out from your competitors. Below, we have listed 8 strategies for you to build an eCommerce brand that your target market will love. Let’s get started.

     

     

    What Is an eCommerce Brand?

     

    Your eCommerce brand is more than simply your name, logo, and catchy tagline; it’s also how people see and discuss your company and its character. It’s a company’s undeniable, distinctive personality and the first thing that people think of when they hear your company’s name.

    A laptop, notebook and black bag with a mug of black coffee
    Credit: Envato Elements/ rubenchase

    Why Is It Important to Build an eCommerce Brand?


    Your company’s entire identity is represented by your brand. It includes everything, including your brand persona, visual aesthetic, and even how your customer care representatives interact. Below are some reasons why eCommerce Branding is important:
    A lady with crossed arm and the other on the side of her face and she is looking up as if thinking
    Credit: Envato Elements/ mimagephotography

     

     

     

    1) Helps to Control Public Perception of Your Business

     

    Branding is crucial if you want to fully control how the public views your business. Without it, your brand identity will be determined by customers and other outside parties.

    Branding provides a great opportunity for an eCommerce business to tell its customers who they are and what they stand for. It’s the perfect chance to be open, truthful, and honest about the values that your business upholds.

     

     

     

    2) Generates Greater Sales

     

    Effective branding can boost sales and profitability. The profits you generate will depend on how well your branded marketing strategies are developed and communicated to your customers. eCommerce branding is a priceless business asset if done correctly.

    A person creating a graph with string on a cork board
    A man holding a red paper bag with smart pants and shoes on
    Credit: Envato Elements/ lakobchuk

     

     

     

    3) Builds Loyalty

     

    Successful branding will bring in strong, loyal customers. These customers will continue to support you and your brand for many months and years to come.

     

     

     

    4) Ensures Long Term Success

     

    eCommerce branding is essential for both the long-term success of your business and for creating positive first impressions with customers. Your branding will help you achieve long-term positioning in the competitive eCommerce market.

    A piggy bank with coins on the side and a graph going up and down

    How To Create a Successful eCommerce Branding Strategy


    With over 7 million retailers, the eCommerce market is extremely congested, and great branding can help a business prosper. You can build your online business with the help of these eight eCommerce branding strategies:
    A candid image of a board with post it notes on it
    Credit: ProductPlan

    1) Outline the Main Features of Your Brand

    To differentiate your products from those of your competitors in a crowded market, emphasize the features that set your brand and product apart from other eCommerce brands. You can make yourself stand out by doing the following:

    Choose a Small Audience to Target: Consider marketing products to a small target audience rather than the entire general public.

    Build a Slogan That Highlights Benefits: Use a memorable tagline to concisely express the benefits of working with you.

    Include a Variation in Design: Want to be noticed? Showcase a minor but unique product feature that you offer.

     

     

    2) Tell Your Story

     

    Storytelling allows people to emotionally connect with others. No other type of communication can do this.

    You must communicate your brand’s story in a way that inspires confidence in potential customers and gives them a glimpse of the hidden world of your company. Cover aspects like your motivation for starting the business, who you are, your values, why you support those values, what you care about, and anything else that is relevant. The responses should all be incorporated into your branding strategy.

    A desk with About Us on an exam pad of paper
    Credit: Envato Elements/ MichaelIJayBerlin
    A gentleman shaking a ladies hand
    Credit: Envato Elements/ ProstockStudio

    3) Never Compromise on Customer Service

     

    The majority of online businesses and eCommerce stores only care about making a profit rather than serving the customer. You need to set yourself apart from these companies. You won’t last very long if your customers aren’t happy. If you want to win over your customers and ensure that they come back, you need to provide them with great customer service.

    You can provide excellent customer service by doing the following:

    • Actively and carefully listen.
    • Engage with customers on their preferred platforms.
    • When tagged on social media, respond.
    • Improve your tone of communication and gently solicit feedback.

     

     

    4) Focus on Selling a Single Product

     

    Most successful eCommerce firms begin by producing and selling a single product instead of a variety of products. Quality control can become difficult if you produce a wide variety of products. If you focus more narrowly, you can pay more attention to the general quality and reputation of your product. Once you’ve mastered, grown, and developed a strong customer base for one product, you can start making other products that target the same market and fill the same niche with confidence.

    A lady marking off items from a box
    Credit: Envato Elements/ MichaelIJayBerlin
    An image of a laptop with SEO in red
    Credit: Envato Elements/ rfaizal707

     

    5) Use SEO

     

    How does SEO help in building an online store’s brand? 

    SEO is a crucial component of inbound marketing that aims to increase brand recognition among your target market by drawing them to your website via search engines. This is accomplished by incorporating relevant keywords into your website’s content.

    If you use the proper keywords, your website will be able to attract the targeted audiences, and they will find you on the first page of search results or social media. If you want to scale your SEO efforts and build strong brand recognition, you should focus your efforts on content marketing, user-generated content, and social networks.

    6) Perfect Your Online Storefront

     

    Your online storefront is frequently your first opportunity to make a strong impression on potential customers. In addition to looking great, it must encourage them to eventually buy your products.

    When it comes to the design of your website, less is more. Avoid having too many pop-ups, banners, or contrasting design elements on your website since these components can confuse potential customers and keep them from making a purchase. Keep your design simple, easy to understand, and mobile-friendly. 

    Make sure that you have high-quality, skillfully captured product images and a variety of information. This clears any doubts from the minds of the customer and boosts their level of purchase confidence.

    An image of a packet and shop in the background
    Credit: Envato Elements/ MichaelIJayBerlin
    A young child with a question mark on paper stuck on his forehead
    Credit: Envato Elements/ Pressmaster

     

     

    7) Be Clear About What You Offer

     

    Do not set irrational expectations; doing so will simply lead to customer disappointment when you are unable to meet them. People hate being disappointed in any way. You do not want the branding of your internet store to be associated with false promises. Be open and transparent about how things operate in and around your store. Maintain a professional tone and be very clear about your offerings.

     

    8) Cause Marketing

     

    Cause marketing can boost the perception of your company, increases visibility, and encourages loyalty. The values and principles that your brand represents and communicates to the world have a big impact on how loyal your customers are. If you show your support for social concerns, customers will recognize that your business upholds moral principles and supports the community.

    An image of people holding a heart, sign and a loudspeaker
    Credit: Latana

    Summary


    To ensure the success of your eCommerce store, you must build your brand online in an effective way. Without strong branding, your business will just become another name that no one remembers. Successful branding changes that.

    Beginner’s Guide: How To List Products on Amazon

    How to list a product on amazon

    Begginers Guide: How to List Products on Amazon

    As a new Amazon seller, it can be intimidating to navigate through Seller Central. It doesn’t matter if you are beginning from scratch on a brand-new product detail page or adding products to an already-existing Amazon ASIN, you need to know how to list products. In this tutorial, we’ll go over how to list brand-new products on Amazon.

    How to List Products on Amazon


    For instructions on how to list a product on Amazon, continue reading:

    Step 1: Preparation Before Listing a Product

    There are a few things you need to complete before you list products on Amazon:

    1. 1. Obtain UPC codes Every item sold on the Amazon marketplace is given a different UPC or Amazon Unique Product Code. A UPC code helps to distinguish one product from another.

      Before you can list a product on Amazon, you must obtain a UPC code. Amazon sellers cannot create their own codes. They need to purchase it from GS1, a nonprofit company in charge of developing business communication standards and universal retail product identification. There are around 100 GS1 organizations operating in different geographical areas. For the United States, you need to look at GS1 US.

      If your product is sold in a range of colors, sizes, and other variations, each will need its own code since each variation is regarded as an individual item.

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    Credit: Envato Elements/ twenty20photos
    A person holding a wooden measure in their hand
    Credit: Envato Elements/ Vladdeep

    2. Measure and Weigh the Products

    When you sell a physical product on Amazon, you have to specify its dimensions and weight. If the item in question is already listed, you can copy the measurements from that listing. If not, you must physically weigh it and take precise measurements of its length, width, and height.

    3. Take Clear Product Images

    You will require some high-resolution product images to go along with your listing if you want to sell your products on Amazon. Your primary image should be obvious enough to know what the product is before you zoom in. Additional pictures should represent various angles of the product. To give customers a more in-depth look at your products, you can also include a video.

    Images should have a resolution of 1,600 pixels or higher on their longest side. Their longest side shouldn’t be more than 10,000 pixels. A minimum of five product images must be included in an Amazon product listing.

    A person taking photography of a product
    Credit: Envato Elements/ seventyfourimages
    Credit: OneSpace

    4. Create a Product Description

     

    Now that you have the foundation for your product listing in place, it’s time to think about how you want to describe your product.

    Look at other people’s listings to get a sense of how you should word yours, and take cues from the ones that stand out to you. Don’t forget to add keywords to your product description. Keywords or search terms are the target terms in your listing that a potential customer could search for while attempting to make a purchase. Use as many keywords as you can in your listing without repeating any of them to maximize your SEO.

    In addition to a description, you must also create bullet points for your product. While a product description goes into depth to describe the product, a bullet point list highlights its major features.

    5. Identify Your Product Category


    The last step before listing a product on Amazon is identifying which product category your product belongs to. To get the best results, look at the best-selling items of other sellers that sell the same product as you. Click through those pages to see which categories and subcategories they are listed under and make note of it.
    Credit: SellBrite

    Step 2:  Listing the Product


    This stage contains just four steps. If you followed the directions above, this stage will move quickly.

    1. After logging into your Amazon Seller Central account, click on “Add A Product” from the Inventory drop-down menu.
    If you are accustomed to using spreadsheets, you can also reach this stage by selecting “Add Products Via Upload.”

    Amazon Seller Central Add a product image
    Credit: JungleScout
    Credit: SellBrite

    2.  The “Add a Product” page offers three options for you to select from:
    – The first option is where you can add a product to an existing listing on Amazon. You can do this by looking up the product using its name or product ID.
    – The second option is “Create a New Product Listing,” which is available just beneath the search bar. Use this if you’re selling a private label product or uploading a brand-new item that doesn’t already sell on Amazon.
    – Third, you can use the “Bulk Upload” tool to upload several products at once.
    Since this is a new product, we will be looking at the second option.

    3.  After clicking “Create a New Product Listing” you will be prompted to give your new product a category. Using the information you acquired earlier, add the primary category and any other categories or subcategories that apply to your products.

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    Credit: JungleScout
    4.  After doing the above step, you will move on to the next page where the listing information is divided into 7 different tabs:
    • Vital Info
    • Variations
    • Offer
    • Images
    • Description
    • Keywords
    • More Details
    Let’s talk about them one by one.
     
    Vital Info

    The Vital Info tab focuses on the specifics of your overall product. It includes the data that your customers can view immediately. Under this page, you must enter your UPC as well as the product name/product title, brand name, and manufacturer name. Try to limit the length of your product title to 160 characters or less to boost conversion.
    Credit: Amazon Seller
    Credit: Salesbacker
    Variations

    This page is only relevant if your product is available in a range of colors, sizes, shapes, or patterns. If any, use the drop-down menu and choose the variation that best fits your product.
    Offer

    Depending on your product and preferences, the Offer tab presents a number of options that can be optional. In addition, it also has details like country of publication, release date, start selling date, etc. In this part, you have a choice between using Fulfillment by Amazon and fulfilling your own product orders.
    Offer tab from Amazon site
    Credit: Amazon Seller
    Credit: Salesbacker
    Images

    Your product photos must be uploaded to the Images tab.
    Description

    The Description tab is composed of the “Product Description” and “Key Product Features” sections. Using the data you acquired earlier, enter product details here.
    Credit: Amazon Seller
    Keyword tab on Amazon
    Credit: SellerAp
    Keywords

    When you add a product on Amazon, keywords are crucial. Add the earlier-identified keywords to this tab.
    More Details

    The majority of this section is self-explanatory. Try to fill in all the fields. This is the tab where you add the selling price of your product and the manufacturer’s suggested retail price. The selling price is essentially the amount a consumer will actually have to pay to buy the item shown on your listing whereas the manufacturer’s suggested retail price is the price you enter if you wish to sell your products for more money. Don’t forget to save all the changes to your Amazon listing by scrolling down and clicking the “Save and Finish” button.
    An image on Amazon showing product choices
    Credit: Nalgene Tritan

    Summary


    Congrats! You now know how to list a product on Amazon. Although there are a number of steps involved in listing products on Amazon, the process becomes simpler as you get used to it. Are you an Amazon company looking for approaches to enhance sales and profits? That’s something Enso Brands can handle. Using our experience and the top professionals in the sector, we can assist you in turning around and expanding your company to its maximum potential. Contact us today!