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    The Ultimate Guide to Amazon Storage Fees

    The ultimate guide to amazon storage fees

    The Ultimate Guide to Amazon Storage Fees

    Amazon storage fees are something that every Amazon seller should be educated about. If you’re careless, these fees could drastically reduce your profit margins or even make you lose money on your product.

    This guide will cover everything there is to know about Amazon’s storage fees, including how they are calculated and how to avoid them.

    What Are Amazon FBA Storage Fees?

     

    Amazon sellers must pay storage fees to keep their products in Amazon’s warehouses. Monthly inventory storage fees and long-term storage fees are the two different types of Amazon FBA storage fees levied by Amazon.

     

    Monthly Inventory Storage Fees


    You must pay a monthly storage fee to Amazon in exchange for the space your products occupy in their fulfillment facilities. This fee is calculated by estimating the daily average volume of cubic feet that your items occupy.

    Credit: Envato Elements/ halfpoint

    The fees are based on the product size tier and the season that sellers store their products. This means that Amazon charges a greater storage fee during busy seasons in comparison to the off-season.

     

    The monthly inventory storage fees are as follows:

    Standard-size Items:

    January – September – $0.83 per cubic foot

    October – December – $2.40 per cubic foot

    Oversized Items:

    January – September – $0.53 per cubic foot

    October – December – $1.20 per cubic foot

    Monthly Inventory Storage Fees for Dangerous Products


    If you use FBA for items that Amazon deems to be “dangerous products,” you’ll have to pay a little bit more each month for storage. The general definition of a dangerous product is something that must be handled with caution and stored with other hazardous products. To sell such products, sellers must be signed up for the FBA Dangerous Goods program. The monthly inventory storage fees for dangerous products are as follows:

    Standard-size Items:
    January – September – $0.99 per cubic foot October – December – $3.63 per cubic foot

    Oversized Items:
    January – September – $0.78 per cubic foot October – December – $2.43 per cubic foot

    Long-Term Storage Fee

    In addition to monthly storage fees, Amazon FBA sellers may also be required to pay long-term inventory storage costs for items maintained at the company’s fulfillment centers for more than 365 days.

    Amazon does an inventory cleanout on the 15th of February and the 15th of August. At this time, inventory that has been kept in fulfillment centers for more than 365 days is subject to a long-term storage tax of $6.90 per cubic foot or $0.15 per unit, whichever is higher.

    To learn how long your inventory has been stored at the fulfillment center, go to Seller Central, select the Inventory tab, and click Manage Inventory. Take a look at the Inventory Dashboard. When you reach the FBA Inventory Age Report, scroll down and click View Details. The age of each product’s inventory is shown here.

    Credit: Envato Elements/ vanitjan

    Tips To Avoid High Storage Fees

    High storage costs are one of the greatest issues that FBA sellers deal with. You can use the advice below to prevent facing this issue:

    1) Plan Ahead

    By planning ahead, you can avoid paying expensive storage fees. When you first start out as a seller, start with a limited number until you get a feel for how quickly your products are selling. You can also set up an “automatic removal” for products that do not sell. If you don’t remove your inventory, it will still be there and it will have an impact on your Amazon seller fees.

    2) Watch Your Inventory Storage Restrictions

    Sending excess inventory to Amazon’s warehouses may result in high fees. Depending on the type of seller account you have, you can be subject to floorspace limitations that, if violated, will result in overage charges. Keep track of this in Seller Central’s inventory performance dashboard since this overage fee is determined by how much space you actually used up after reaching your limit.

    3) Utilize Promotions for Free Removal

    Periodically, Amazon offers promotions that entitle FBA sellers to free product removal from its fulfillment warehouses. During this time, removal order fees are not charged. Although these promotions are not offered often, if it is, we suggest utilizing them.

    4) Discounting Techniques

    The least expensive and stressful way to reduce your storage fees is to sell FBA products at a discount. This is a smart move, particularly if inventory demand is weak and the products are occupying space at the fulfillment centers. In order to save money on storage costs, it can occasionally make sense to sell your products even at a loss. After all, high storage fees can lead to lost revenues. So wouldn’t it be better to recover some of the money and reinvest it in something that will be in more demand?

    5) Remove or Liquidate the Inventory

    If all else fails and the date for inventory cleanup is quickly approaching, think about liquidating some or all of the at-risk inventory. Consider making a removal order to have the products destroyed or returned to you. The only way to determine whether or not this technique makes sense is to calculate it. The estimated expenses for long-term storage can be seen in the Inventory Health report. If these costs are high enough that holding the items in Amazon’s warehouses would cost you money, consider liquidating them.

    Summary

    There you have it. We hope that this guide has provided you with all the knowledge necessary to understand Amazon’s storage fees. You can keep your business lucrative and avoid paying expensive storage fees by following the tips we provided above.



    eCommerce Branding: 8 Strategies To Build a Successful eCommerce Brand

    ecommerce branding: 8 strategies

    eCommerce Branding: 8 Strategies To Build a Successful eCommerce Brand

    Do you know what characteristics the top eCommerce companies share? They are experts at creating brands that consumers love. A successful branding strategy can help you stand out from your competitors. Below, we have listed 8 strategies for you to build an eCommerce brand that your target market will love. Let’s get started.

     

     

    What Is an eCommerce Brand?

     

    Your eCommerce brand is more than simply your name, logo, and catchy tagline; it’s also how people see and discuss your company and its character. It’s a company’s undeniable, distinctive personality and the first thing that people think of when they hear your company’s name.

    Credit: Envato Elements/ rubenchase

    Why Is It Important to Build an eCommerce Brand?


    Your company’s entire identity is represented by your brand. It includes everything, including your brand persona, visual aesthetic, and even how your customer care representatives interact. Below are some reasons why eCommerce Branding is important:
    Credit: Envato Elements/ mimagephotography

     

     

     

    1) Helps to Control Public Perception of Your Business

     

    Branding is crucial if you want to fully control how the public views your business. Without it, your brand identity will be determined by customers and other outside parties.

    Branding provides a great opportunity for an eCommerce business to tell its customers who they are and what they stand for. It’s the perfect chance to be open, truthful, and honest about the values that your business upholds.

     

     

     

    2) Generates Greater Sales

     

    Effective branding can boost sales and profitability. The profits you generate will depend on how well your branded marketing strategies are developed and communicated to your customers. eCommerce branding is a priceless business asset if done correctly.

    Credit: Envato Elements/ lakobchuk

     

     

     

    3) Builds Loyalty

     

    Successful branding will bring in strong, loyal customers. These customers will continue to support you and your brand for many months and years to come.

     

     

     

    4) Ensures Long Term Success

     

    eCommerce branding is essential for both the long-term success of your business and for creating positive first impressions with customers. Your branding will help you achieve long-term positioning in the competitive eCommerce market.

    How To Create a Successful eCommerce Branding Strategy


    With over 7 million retailers, the eCommerce market is extremely congested, and great branding can help a business prosper. You can build your online business with the help of these eight eCommerce branding strategies:
    Credit: ProductPlan

    1) Outline the Main Features of Your Brand

    To differentiate your products from those of your competitors in a crowded market, emphasize the features that set your brand and product apart from other eCommerce brands. You can make yourself stand out by doing the following:

    Choose a Small Audience to Target: Consider marketing products to a small target audience rather than the entire general public.

    Build a Slogan That Highlights Benefits: Use a memorable tagline to concisely express the benefits of working with you.

    Include a Variation in Design: Want to be noticed? Showcase a minor but unique product feature that you offer.

     

     

    2) Tell Your Story

     

    Storytelling allows people to emotionally connect with others. No other type of communication can do this.

    You must communicate your brand’s story in a way that inspires confidence in potential customers and gives them a glimpse of the hidden world of your company. Cover aspects like your motivation for starting the business, who you are, your values, why you support those values, what you care about, and anything else that is relevant. The responses should all be incorporated into your branding strategy.

    Credit: Envato Elements/ MichaelIJayBerlin
    Credit: Envato Elements/ ProstockStudio

    3) Never Compromise on Customer Service

     

    The majority of online businesses and eCommerce stores only care about making a profit rather than serving the customer. You need to set yourself apart from these companies. You won’t last very long if your customers aren’t happy. If you want to win over your customers and ensure that they come back, you need to provide them with great customer service.

    You can provide excellent customer service by doing the following:

    • Actively and carefully listen.
    • Engage with customers on their preferred platforms.
    • When tagged on social media, respond.
    • Improve your tone of communication and gently solicit feedback.

     

     

    4) Focus on Selling a Single Product

     

    Most successful eCommerce firms begin by producing and selling a single product instead of a variety of products. Quality control can become difficult if you produce a wide variety of products. If you focus more narrowly, you can pay more attention to the general quality and reputation of your product. Once you’ve mastered, grown, and developed a strong customer base for one product, you can start making other products that target the same market and fill the same niche with confidence.

    Credit: Envato Elements/ MichaelIJayBerlin
    Credit: Envato Elements/ rfaizal707

     

    5) Use SEO

     

    How does SEO help in building an online store’s brand? 

    SEO is a crucial component of inbound marketing that aims to increase brand recognition among your target market by drawing them to your website via search engines. This is accomplished by incorporating relevant keywords into your website’s content.

    If you use the proper keywords, your website will be able to attract the targeted audiences, and they will find you on the first page of search results or social media. If you want to scale your SEO efforts and build strong brand recognition, you should focus your efforts on content marketing, user-generated content, and social networks.

    6) Perfect Your Online Storefront

     

    Your online storefront is frequently your first opportunity to make a strong impression on potential customers. In addition to looking great, it must encourage them to eventually buy your products.

    When it comes to the design of your website, less is more. Avoid having too many pop-ups, banners, or contrasting design elements on your website since these components can confuse potential customers and keep them from making a purchase. Keep your design simple, easy to understand, and mobile-friendly. 

    Make sure that you have high-quality, skillfully captured product images and a variety of information. This clears any doubts from the minds of the customer and boosts their level of purchase confidence.

    Credit: Envato Elements/ MichaelIJayBerlin
    Credit: Envato Elements/ Pressmaster

     

     

    7) Be Clear About What You Offer

     

    Do not set irrational expectations; doing so will simply lead to customer disappointment when you are unable to meet them. People hate being disappointed in any way. You do not want the branding of your internet store to be associated with false promises. Be open and transparent about how things operate in and around your store. Maintain a professional tone and be very clear about your offerings.

     

    8) Cause Marketing

     

    Cause marketing can boost the perception of your company, increases visibility, and encourages loyalty. The values and principles that your brand represents and communicates to the world have a big impact on how loyal your customers are. If you show your support for social concerns, customers will recognize that your business upholds moral principles and supports the community.

    Credit: Latana

    Summary


    To ensure the success of your eCommerce store, you must build your brand online in an effective way. Without strong branding, your business will just become another name that no one remembers. Successful branding changes that.

    Beginner’s Guide: How To List Products on Amazon

    How to list a product on amazon

    Begginers Guide: How to List Products on Amazon

    As a new Amazon seller, it can be intimidating to navigate through Seller Central. It doesn’t matter if you are beginning from scratch on a brand-new product detail page or adding products to an already-existing Amazon ASIN, you need to know how to list products. In this tutorial, we’ll go over how to list brand-new products on Amazon.

    How to List Products on Amazon


    For instructions on how to list a product on Amazon, continue reading:

    Step 1: Preparation Before Listing a Product

    There are a few things you need to complete before you list products on Amazon:

    1. 1. Obtain UPC codes Every item sold on the Amazon marketplace is given a different UPC or Amazon Unique Product Code. A UPC code helps to distinguish one product from another.

      Before you can list a product on Amazon, you must obtain a UPC code. Amazon sellers cannot create their own codes. They need to purchase it from GS1, a nonprofit company in charge of developing business communication standards and universal retail product identification. There are around 100 GS1 organizations operating in different geographical areas. For the United States, you need to look at GS1 US.

      If your product is sold in a range of colors, sizes, and other variations, each will need its own code since each variation is regarded as an individual item.

    Credit: Envato Elements/ twenty20photos
    Credit: Envato Elements/ Vladdeep

    2. Measure and Weigh the Products

    When you sell a physical product on Amazon, you have to specify its dimensions and weight. If the item in question is already listed, you can copy the measurements from that listing. If not, you must physically weigh it and take precise measurements of its length, width, and height.

    3. Take Clear Product Images

    You will require some high-resolution product images to go along with your listing if you want to sell your products on Amazon. Your primary image should be obvious enough to know what the product is before you zoom in. Additional pictures should represent various angles of the product. To give customers a more in-depth look at your products, you can also include a video.

    Images should have a resolution of 1,600 pixels or higher on their longest side. Their longest side shouldn’t be more than 10,000 pixels. A minimum of five product images must be included in an Amazon product listing.

    Credit: Envato Elements/ seventyfourimages
    Credit: OneSpace

    4. Create a Product Description

     

    Now that you have the foundation for your product listing in place, it’s time to think about how you want to describe your product.

    Look at other people’s listings to get a sense of how you should word yours, and take cues from the ones that stand out to you. Don’t forget to add keywords to your product description. Keywords or search terms are the target terms in your listing that a potential customer could search for while attempting to make a purchase. Use as many keywords as you can in your listing without repeating any of them to maximize your SEO.

    In addition to a description, you must also create bullet points for your product. While a product description goes into depth to describe the product, a bullet point list highlights its major features.

    5. Identify Your Product Category


    The last step before listing a product on Amazon is identifying which product category your product belongs to. To get the best results, look at the best-selling items of other sellers that sell the same product as you. Click through those pages to see which categories and subcategories they are listed under and make note of it.
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    Step 2:  Listing the Product


    This stage contains just four steps. If you followed the directions above, this stage will move quickly.

    1. After logging into your Amazon Seller Central account, click on “Add A Product” from the Inventory drop-down menu.
    If you are accustomed to using spreadsheets, you can also reach this stage by selecting “Add Products Via Upload.”

    Credit: JungleScout
    Credit: SellBrite

    2.  The “Add a Product” page offers three options for you to select from:
    – The first option is where you can add a product to an existing listing on Amazon. You can do this by looking up the product using its name or product ID.
    – The second option is “Create a New Product Listing,” which is available just beneath the search bar. Use this if you’re selling a private label product or uploading a brand-new item that doesn’t already sell on Amazon.
    – Third, you can use the “Bulk Upload” tool to upload several products at once.
    Since this is a new product, we will be looking at the second option.

    3.  After clicking “Create a New Product Listing” you will be prompted to give your new product a category. Using the information you acquired earlier, add the primary category and any other categories or subcategories that apply to your products.

    Credit: JungleScout
    4.  After doing the above step, you will move on to the next page where the listing information is divided into 7 different tabs:
    • Vital Info
    • Variations
    • Offer
    • Images
    • Description
    • Keywords
    • More Details
    Let’s talk about them one by one.
     
    Vital Info

    The Vital Info tab focuses on the specifics of your overall product. It includes the data that your customers can view immediately. Under this page, you must enter your UPC as well as the product name/product title, brand name, and manufacturer name. Try to limit the length of your product title to 160 characters or less to boost conversion.
    Credit: Amazon Seller
    Credit: Salesbacker
    Variations

    This page is only relevant if your product is available in a range of colors, sizes, shapes, or patterns. If any, use the drop-down menu and choose the variation that best fits your product.
    Offer

    Depending on your product and preferences, the Offer tab presents a number of options that can be optional. In addition, it also has details like country of publication, release date, start selling date, etc. In this part, you have a choice between using Fulfillment by Amazon and fulfilling your own product orders.
    Credit: Amazon Seller
    Credit: Salesbacker
    Images

    Your product photos must be uploaded to the Images tab.
    Description

    The Description tab is composed of the “Product Description” and “Key Product Features” sections. Using the data you acquired earlier, enter product details here.
    Credit: Amazon Seller
    Credit: SellerAp
    Keywords

    When you add a product on Amazon, keywords are crucial. Add the earlier-identified keywords to this tab.
    More Details

    The majority of this section is self-explanatory. Try to fill in all the fields. This is the tab where you add the selling price of your product and the manufacturer’s suggested retail price. The selling price is essentially the amount a consumer will actually have to pay to buy the item shown on your listing whereas the manufacturer’s suggested retail price is the price you enter if you wish to sell your products for more money. Don’t forget to save all the changes to your Amazon listing by scrolling down and clicking the “Save and Finish” button.
    Credit: Nalgene Tritan

    Summary


    Congrats! You now know how to list a product on Amazon. Although there are a number of steps involved in listing products on Amazon, the process becomes simpler as you get used to it. Are you an Amazon company looking for approaches to enhance sales and profits? That’s something Enso Brands can handle. Using our experience and the top professionals in the sector, we can assist you in turning around and expanding your company to its maximum potential. Contact us today!